Feedback - optimization

[wallofvenus]

Hi Everyone! 

We're getting loads of views and sessions, but small conversion rate. Would love feedback on the design of the website, where you might be getting stuck, etc. 

Website: wallofvenus.com

Any feedback is appreciated!

Thank you! Cheers! 

[Dan-From-Ryviu · Accepted solution]

Please check, texts of your store are invisible now

[PageFly-Victor · Accepted solution]

Hi @wallofvenus,

This is Victor from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

1> Create a sticky header.

Make your header sticky so that clients can immediately access the search tool and find the products they're looking for.

For example, if your customer is at the bottom of the page, they will have to scroll all the way up to find the search feature, especially on mobile.

2> The page is frozen, and neither the search tool nor the add to cart icon is visible.

When I click this position, the page freezes and all header elements, such as the search tool and the add to cart icon, vanish. 

3> The collection is missing the product titles, product prices, and ATC buttons:

As you can see from the image below, the collection doesn’t have product titles as well as the ATC buttons.

4> The footer is gone.

It seems like your page currently has some problems on live view, since the footer is also missing.

5> The product page doesn’t have product details.

Please add the product details to the product page so that your clients have more information and can easily find it when making a purchasing decision. 

You may also add the following sections to your homepage to increase conversions:

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Include social proof/testimonials on your homepage to boost brand credibility.
• Add your brand's story/feature to increase interaction.
• Run promotion / ads campaigns to reach your target audiences.

Hope it helps and happy selling!

Warm regards,

Victor | PageFly Team

[oscprofessional · Accepted solution]

@wallofvenus ,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call-to-action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Footer :

• The purpose of a website footer is to help visitors by adding information and navigation options at the bottom of web pages.
•  You can create a small and good footer layout. You can add contact us info like email address, phone no or whats app chat button.

I have checked your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

1. Make sure your products are high quality and accurately described.
2. Offer competitive prices for your products.
3. Provide excellent customer service.
4. Keep up with trends and offer new products regularly.

You need to focus on the following points........

• Use dynamic content.

• Choose relevant keywords

• Use design to improve user experience.

• Improve page loading time.

• Create Content That Converts

• Add testimonials, reviews, and logos

• Mobile friendliness

• Quality Content

• Send Relevant Emails

• Make Use of First-time Offers 

Hope these points will help you!

Visit on our website to get more information.

https://www.oscprofessionals.com

Thank you!

[Cedcommerce · Accepted solution]

Hello @wallofvenus, 

We have checked your store for speed and performance insights, and it seems slow for mobile device users. Hence, you need to improve your website performance on mobile devices. This is the reason you are not getting many conversions. 

Refer to the image for more details. 

image.png

Additionally, there are a few points that need to be considered and updated on your Shopify website, like adding a customer login section, text alignment, animations, etc, to make your website more professional.

Let us know if you need more help. 

Regards, 

CedCommerce

[wallofvenus]

Yes! Thank you for the suggestions! 

[Dan-From-Ryviu · Accepted solution]

Please check, texts of your store are invisible now

[wallofvenus]

Yes, we were able to take care of this last night. Thank you! 

[PageFly-Victor · Accepted solution]

Hi @wallofvenus,

This is Victor from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

1> Create a sticky header.

Make your header sticky so that clients can immediately access the search tool and find the products they're looking for.

For example, if your customer is at the bottom of the page, they will have to scroll all the way up to find the search feature, especially on mobile.

2> The page is frozen, and neither the search tool nor the add to cart icon is visible.

When I click this position, the page freezes and all header elements, such as the search tool and the add to cart icon, vanish. 

3> The collection is missing the product titles, product prices, and ATC buttons:

As you can see from the image below, the collection doesn’t have product titles as well as the ATC buttons.

4> The footer is gone.

It seems like your page currently has some problems on live view, since the footer is also missing.

5> The product page doesn’t have product details.

Please add the product details to the product page so that your clients have more information and can easily find it when making a purchasing decision. 

You may also add the following sections to your homepage to increase conversions:

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Include social proof/testimonials on your homepage to boost brand credibility.
• Add your brand's story/feature to increase interaction.
• Run promotion / ads campaigns to reach your target audiences.

Hope it helps and happy selling!

Warm regards,

Victor | PageFly Team

[wallofvenus]

Hi Victor! 

Are you able to ru through it again? I was able to fix the text coloring last night. So everything is visible now! 

[oscprofessional]

@wallofvenus ,

Your most welcome.

You can take help any time 🙂

[oscprofessional · Accepted solution]

@wallofvenus ,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call-to-action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Footer :

• The purpose of a website footer is to help visitors by adding information and navigation options at the bottom of web pages.
•  You can create a small and good footer layout. You can add contact us info like email address, phone no or whats app chat button.

I have checked your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

1. Make sure your products are high quality and accurately described.
2. Offer competitive prices for your products.
3. Provide excellent customer service.
4. Keep up with trends and offer new products regularly.

You need to focus on the following points........

• Use dynamic content.

• Choose relevant keywords

• Use design to improve user experience.

• Improve page loading time.

• Create Content That Converts

• Add testimonials, reviews, and logos

• Mobile friendliness

• Quality Content

• Send Relevant Emails

• Make Use of First-time Offers 

Hope these points will help you!

Visit on our website to get more information.

https://www.oscprofessionals.com

Thank you!

[wallofvenus]

Thank you! This is super helpful information! 

[Cedcommerce · Accepted solution]

Hello @wallofvenus, 

We have checked your store for speed and performance insights, and it seems slow for mobile device users. Hence, you need to improve your website performance on mobile devices. This is the reason you are not getting many conversions. 

Refer to the image for more details. 

image.png

Additionally, there are a few points that need to be considered and updated on your Shopify website, like adding a customer login section, text alignment, animations, etc, to make your website more professional.

Let us know if you need more help. 

Regards, 

CedCommerce

[wallofvenus]

This is awesome information, thank you!!

[flareAI · Accepted solution]

Hello @wallofvenus,

It's flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants providing solutions for the last few years in Shopify Community.

If helpful, please consider Like and Accept solution.

I hope my recommendations will be helpful for you.

1. Add the Home page link at the starting of the main menu.
2. Display store's contact info like phone number, email address, and office address in the Contact Us page.
3. Discounts and limited-time offers will help to increase sales.
4. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
5. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

6. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
7. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
8. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Cheers!

Gina
flareAI

[wallofvenus]

Thank you! This is great!