Feedback please: Educational Resources for Teachers

[TheMagicCrayons]

I've rebuilt my Rapidweaver website in Shopify. The Free Games pages generate traffic, and I aim to sell flash cards and crafts to a percentage of those teachers that visit. Am happy generating income directly or promoting the other sites that I sell through (Teachers Pay Teachers TpT, Etsy, Amazon, Apple, Spotify, etc). Additionally, my artwork appeals to a wider audience so the Gifts section is soon to mirror my Etsy store. There are Google Ads and Amazon links but they compliment my content rather than complete with it, plus they pay the annual shopify fees by being there.

www.TheMagicCrayons.com

• Feedback on the current store please before I add 300+ POD items from my Etsy store to the site.
• I'm happy with the landing page look in a PC browser, but in mobile H1 seems too large.
• Any legal stuff that Shopify requires that I've overlooked.
• The Gifts Collections may be spun off to separate sites if they are successful

Thank you

[PageFly-Richard]

Hi @TheMagicCrayons

This is Richard from PageFly - Landing Page Builder App.

I have checked on your store, and am quite impressed with the happy and child-friendly vibe from your store. It must have taken you lots of time and effort on this store - great work!

If you don’t mind, I would love to have some comments on your store, hopefully it can help you boost your conversion rate

1. Home page

• Use bespoke image for hero banner: Hero banner should display an image that is related to your products or your store value. You can use an image that display your products, or display happy children/ students as your store value.
• Add Call-to-action button to hero banner: Some visitors will not scroll through your website, but will bounce out once they find it uninteresting. To reduce the bounce rate, you can add a button that lead to your promotional content/ collection/ campaign… to encourage them to discover more about your site.

• Add Call-to-action button to product list: Having a Quick View and/or an Add To Cart button on each of your products will help encourage visitors to start purchasing - without the need to be redirected to product page.

• Decorate your store to match with the kid industry: Based on your product, I believe your products and services are targeting young children. We can attract visitors who are interested in kid industry by decorating your store to be more child-friendly, i.e using energetic and fun color palette

• Add Reviews/ Testimonials to your home page: Testimonials are social proof. Each testimonial is proof that a real customer has used your product, and is telling people how that experience went. They are providing first-hand proof of using your product from a third party, someone who doesn't gain anything from talking about it.

2. Collection page

• Add collection suggestion at the bottom of your collection page: This gives visitors the option to narrow their search instead of getting lost in different collections, while you can highlight all collections that you want visitors to reach

Pagespeed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google pagespeed score for your store such as Blum, Refresh, Dawn…

I hope these suggestions can be useful for you. Good luck with increasing sales for your business!

Best regards,

Richard | PageFly team

[Andrew]

Hi @TheMagicCrayons, 

It looks like you've done a pretty good job on your site and have a strategy in place!

From a legal perspective, so long as you have reseller rights or agreements with any brand that you are selling on your store, you should be absolutely fine. Just a couple of small observations I made:

1. Your information hierarchy on your site could be clearer so that there is more of a distinction between different menu items, products, and pages: 

2) You want to beware of random space, such as this block in the blog: