Solved
Accepted Solution (1)
Accepted Solutions
Hi @Zufi!
Thanks for working on an amazing cause!
Home page
The main section gets cut off before the fold, causing users to scroll down to read the value proposition. Fixing this could improve usability. Screenshot below.
For 10% off, are shoppers supposed to tag @arts4refugees on Instagram, Twitter, or both? Screenshot below:
Product pages (like this one)
- Add copy to each product page in the form of storytelling. This is good for on-page SEO and also increases conversions as it makes your cause more compelling to supporters.
- 11 storytelling elements:
- A relatable protagonist/hero (your target customer)
- A world (the emotional motivators)
- A call to adventure (goal or problem to solve)
- The stakes/refusal of the call (nightmare scenario)
- A helper (your brand)
- A magical item (your offer)
- Crossing the first threshold (CTA)
- The belly of the whale (onboarding/lead nurturing)
- Road of trials (split-testing)
- The happily ever after (future pacing)
- The return (testimonials & brand advocacy)
- 11 storytelling elements:
Social media
- If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.
Blog
- Update the navigation at the top to display main categories instead of tags.
SEO
- Ensure that your website meets the standards on Google Search Central.
- For on-page SEO, add original, creative content to your home page and product pages.
- For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.
- Here's a solid list of Google SEO tips for 2021 from Moz.
Hi @Zufi!
Thanks for working on an amazing cause!
Home page
The main section gets cut off before the fold, causing users to scroll down to read the value proposition. Fixing this could improve usability. Screenshot below.
For 10% off, are shoppers supposed to tag @arts4refugees on Instagram, Twitter, or both? Screenshot below:
Product pages (like this one)
- Add copy to each product page in the form of storytelling. This is good for on-page SEO and also increases conversions as it makes your cause more compelling to supporters.
- 11 storytelling elements:
- A relatable protagonist/hero (your target customer)
- A world (the emotional motivators)
- A call to adventure (goal or problem to solve)
- The stakes/refusal of the call (nightmare scenario)
- A helper (your brand)
- A magical item (your offer)
- Crossing the first threshold (CTA)
- The belly of the whale (onboarding/lead nurturing)
- Road of trials (split-testing)
- The happily ever after (future pacing)
- The return (testimonials & brand advocacy)
- 11 storytelling elements:
Social media
- If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.
Blog
- Update the navigation at the top to display main categories instead of tags.
SEO
- Ensure that your website meets the standards on Google Search Central.
- For on-page SEO, add original, creative content to your home page and product pages.
- For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.
- Here's a solid list of Google SEO tips for 2021 from Moz.
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