I love your niche products and your message. However, I have some recommendations to make your website become user-friendly as follows:
- You have a great notification bar so you should make use of it. Adding CTA like " learn more " or " Shop Now" which navigates the users to the corresponding collections best-selling products would be the good solution to boost your sales.
- You should have a fixed menu bar that will help users navigate to the other pages easily, and they will 't have to scroll up and down again and again whenever they want to explore your website more.
Please hit like or mark as a solution if you find my comments helpful. Thanks and Good luck.
I just had look into your website, I observed few point on your website.
-> Your website banner alignment is not cleared, Make your visitors feel like they came to the right place.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can add review count under product title. You can mention headings under product page content.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
Remember : Testimonials are assembled, claimed and overseen by the business that offered the assistance/item. Reviews are gathered and overseen by an outsider, without the business being engaged with the interaction.
I hope these are helpful for your website.
Hello @aromalab, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- The first fold of the website should always have a call to action in it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
- On the homepage, add a section of trending and new products.
- Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it. This encourages them to do it again in the future, transforming them into valuable repeat customers.
- Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.
- Product page looks good.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!