Feedback Please

Solved
Peg83
Tourist
5 0 1

Hello, I have owned Look Fabulous Boutique www.look-fashionable-boutique.com since late February but have been struggling with sales. I have made a variety of changes such as using exit pop ups instead of pop ups that appear straight away. I've worked hard on my SEO & have a score of 91 which I'm happy about. Would like feedback about anything I might've overlooked. Thanks in advance. 

Accepted Solution (1)

Accepted Solutions
RichardNguyen
Shopify Partner
1267 175 847

This is an accepted solution.

Hi @Peg83 ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

RichardNguyen_0-1628434507408.png

You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

When you have more products or collections, you should put them into your menu. It makes customers feel they have more choice in your store.

2. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.

What should you do?

RichardNguyen_1-1628434507395.png

- Add a premium banner. It makes your site more professional and helps attract the attention of customers 

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use slideshow, the other text color to make it highlighted.

3. Adjust and less/more content on your homepage

Besides the hero banner, I suggest that you should add more information to your homepage. You should show your collections/product lists. I think 1 product list with 1 product detail is better than 3 product details on the homepage. If you show a list, you still should have CTA buttons. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

RichardNguyen_2-1628434507109.png

I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates.

4. Comments for other layouts and content

I have other small comments during your site, please check the below images:

RichardNguyen_3-1628434507723.png

RichardNguyen_4-1628434507676.png5. Check your page speed to improve its performance

I just tested your website on both my Samsung and iPhone and PageSpeed Insights app. You can see the reason via its report here. It’s quite bad:

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Flook-fashionable-boutique....

You should consider removing unused code, Javascript, render-blocking resources and optimize your images to improve the page speed. You can use this tool to check all pages on your stores to get the best performance.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Check our guide The Most Common Ecommerce Merchants Problems And How To Avoid Them


Learn how to boost your sales for Father's Day with PageFly

View solution in original post

Replies 4 (4)
RichardNguyen
Shopify Partner
1267 175 847

This is an accepted solution.

Hi @Peg83 ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

RichardNguyen_0-1628434507408.png

You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

When you have more products or collections, you should put them into your menu. It makes customers feel they have more choice in your store.

2. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.

What should you do?

RichardNguyen_1-1628434507395.png

- Add a premium banner. It makes your site more professional and helps attract the attention of customers 

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use slideshow, the other text color to make it highlighted.

3. Adjust and less/more content on your homepage

Besides the hero banner, I suggest that you should add more information to your homepage. You should show your collections/product lists. I think 1 product list with 1 product detail is better than 3 product details on the homepage. If you show a list, you still should have CTA buttons. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

RichardNguyen_2-1628434507109.png

I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates.

4. Comments for other layouts and content

I have other small comments during your site, please check the below images:

RichardNguyen_3-1628434507723.png

RichardNguyen_4-1628434507676.png5. Check your page speed to improve its performance

I just tested your website on both my Samsung and iPhone and PageSpeed Insights app. You can see the reason via its report here. It’s quite bad:

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Flook-fashionable-boutique....

You should consider removing unused code, Javascript, render-blocking resources and optimize your images to improve the page speed. You can use this tool to check all pages on your stores to get the best performance.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Check our guide The Most Common Ecommerce Merchants Problems And How To Avoid Them


Learn how to boost your sales for Father's Day with PageFly

Peg83
Tourist
5 0 1

Thank you so much for your advice & I look forward to collaborating with you. 

AiTrillion
Shopify Partner
4161 244 729

Hey @Peg83This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.

- Add a call to action button on the announcement bar so customers can take an action on it. 

- Add a favicon.

- Add a review section on the product page. 90% of people read reviews before making a purchase. 

You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, sharing or following on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.

 

Overall, your store looks great! You can just start working on the above mentioned points to make it better.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
Peg83
Tourist
5 0 1

Thank you. I've just had the whole website redone now so hoping the new changes will make a difference. Will definitely take a look at marketing app.