Feedback to my Store and my approach to get Traffic and Sales

PatrickGomes
New Member
2 0 0

Hello dear ones.

I need your knowledge and feedback.

My store is called ominayglasses.com.

I have the problem that I can't get much traffic and when I do get traffic I usually don't sell much. My conversion rate is +/-1.

I get traffic and sales mostly through collaborations with influencers via our Instagram page: ominay.glasses.

I've also tried Facebook Ads to get traffic with the goal of conversions, but it was pretty unsuccessful and backfired financially.

I haven't tried Google Ads yet.

Now I was wondering if the website seems untrustworthy? What do you think?

Thank you for sharing your knowledge with me.

Kind regards, Patrick Gomes

Replies 4 (4)
Dirk
Shopify Staff
Shopify Staff
1593 196 356

Hey, @PatrickGomes 

I'd be happy to offer some feedback on your store. In order to do so can you please provide your store URL?

As far as marketing tips go I cannot recommend our starting guide on Make your first sale in 30 days that offers a variety of different ways you can get your brand noticed and have people engage with you. With the end goal of landing sales! 

Advertising via paid ads on Facebook and Instagram are reliable options with a proven track record. With that said, it's not quite as easy as piecing an ad together and waiting for sales to come in. There is an art and science behind great advertising. I think our guide How to Advertise on Facebook is going to a valuable resource for you to check out.

I hope this helps! If there is anything else I can help you with, please let me know.

Dirk | Social Care @ Shopify 
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AllFetch
Shopify Partner
713 68 272

Hi @PatrickGomes

 

Have seen your store and it looks great. 

However, here are some of my comments for you: 

1. Homepage:

- I think you can make your logo look more outstanding. 

- This banner should have a message to encourage your customers to click on the CTA button. Also, you can have more than one slider to show some specific products. 

AllFetch_0-1621906984184.png

 

 

 

 

 

 

 

 

 

 

- Maybe this section has too many words. I think two-thirds or a third of that is more suitable. 

AllFetch_1-1621907279062.png

- You're having too many product sections on your homepage. You need to get rid of some. 

You only should have some product sections like New Arrivals, Featured Products, or On Sale. 

- I see that you're having an Instagram gallery, and it looks good. However, I think you can turn the feed into a shoppable one. 

If you want to have one, Shoppable Instagram Feed by AllFetch will help you do that with ease (FREE). 

 

2. Product Pages: 

- When your customers scroll down the page, you need to keep the ATC button visible. One way that can help do that is the Sticky Add to Cart bar

- Add more reviews for each product to increase social proof. 

- You can have a product page Instagram gallery if you use the app above. 

 

3. Increase traffic: You need to 

+ SEO your website. 

+ Use influencers to attract more. 

+ Write blogs 

 

Hope this helps!

Happy selling, 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 15.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.

Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com
AiTrillion
Shopify Partner
4161 244 729

Hello @PatrickGomesThis is AiTrillion- an all-in-one integrated marketing platform on Shopify. We are happy to help more than 100k+ Shopify merchants and would love to provide a solution to your questions. Here are few suggestions:

- Add a drop-down menu in the 'shop all'.  

AiTrillion_0-1621927573182.png

- On the product page, there's 2 buy now texts showing. 

AiTrillion_1-1621927807005.png

Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

 

You should use marketing automation tools that will help in better customer engagement & automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement. To implement this you can install the all-in-one Shopify app  AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
Addyz
Pathfinder
191 4 23

Hi @PatrickGomes 

After review of you store, I will advise you to install some social proof apps on the store. Most of the buyers will not buy if they did not found the site authentic. For first time buyer's you have to win their trust and social proof are great way to achieve that.

Also, you have not added any push notification app pan your store.Push notifications have high conversion rate. Most of the visitors just leaves after adding product to cart without purchasing it. Push notifications are great way to remind them of their abandoned cart and nudge them to complete the purchase.

You are really missing out with this core functionality which could easily recover some lost sales for you.

There are plenty of app on appstore which are offering push notification either for free or for very reasonable price.

I will recommend https://apps.shopify.com/cartbite

This one is offering abandoned cart ,back in stock and price drop notification on push and emails. 

If this is helpful please up vote the answer so that other merchants can get benefit from it too

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales