Feedback wanted for my site ClassyGardener.com

[Frankie9]

This is my first time trying anything like this, print-on-demand drop shipping, and I would appreciate any feedback and recommendations concerning my site:  ClassyGardener.com  Including choices of photos and product designs as they are unique to my site.

I will be eventually be advertising my site on facebook ads.  

Thanks, 

Frankie9

[RichardNguyen]

Hi @Frankie9 

I'm Richard Nguyen, CRO Expert from the PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 5 years of providing solutions for more than 100.000 active Shopify merchants.

1. Home page 

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add the CTA button on the slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

On each slide, you can add a CTA button and redirect to the corresponding collection/ product page.

1.3 Show store's collections on the home page

I recommend you should show your store's collections so customers will have a general view of all collections of your store

You can consult my Chloe template

1.4 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

1.5 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

2. Product page

I take this page for example https://classygardener.com/products/weekend-forecast-gardening-with-no-chance-of-cooking-or-cleaning...

2.1 Use color swatches instead of using a dropdown variant

I recommend you can use color swatches for your shirts products. Customers can see all colors of the product, they don't have to open the dropdown many times to see.

You can use some third-party product options apps to show color swatches: Zepto - Product Customizers; Product Options and Customizers, etc. PageFly do integrate with these apps.

Or you can check my list of top 5 product options apps here to find the best app for your store!

2.2 Add a customer review section

A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews.

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

Richard, PageFly!

[AiTrillion]

Hey @Frankie9, This is AiTrillion- an All-in-one Marketing Platform on Shopify. After I've taken a look at your store, here's feedback that you can work on to improve your store:

- Make all the images aligned to each other. 

- The home page should flow better. I would recommend setting it out like this. Slideshow Image (with a call to action)- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.

- On the product page, you should create a drop-down of the descriptions as shown in the below screenshot. 

- 

- I see your store does not have eCommerce marketing tools in your store. Add them to drive conversions in your store.

• Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come back to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
• Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. You can send back in stock and price drop alert notifications to bring customers back to your store. It also helps to reduce the abandoned cart rate.
• Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app. 

P.S- Free plan available.

[Opinew]

Hi @Frankie9 , this is Opinew - Product Review App. Here are some comments I would like to add about your store:

The Header: you can use a sticky header, and move the main menu to the header. When you put the main menu to the sidebar, it is not really effective.

The Homepage

• Banner: you have many good image banners, but they don’t have any Headings or CTAs. A banner will need an attractive heading and a clear CTA. When customers only see images, they won’t understand your store content and cannot navigate.

• The Product list(need improvement): you can add more CTA like Buy Now or Adding to Cart to the product list. To provide more information to customers, the second product image (hover effect on the product image) can be very helpful.
• Featured Product (should have): this section can be useful to boost your flagship product sale. You can use discount and countdown timers to maximize the urgency when purchasing.
• Testimonials section (should have): this social proof can improve your store reputation. Most customers will want to check reviews about your business first. So this is a must-have section on your Homepage.

Your Product page: 

• The product images: your product images look like stock images. You may need to improve them by taking your own product images. They may be not high quality, but can be useful to prove your products’ source.

• Review sections (should have): just like the Testimonials section, this is a must-have section on your product page. It can help you to collect user-generated content, which is very useful to boost your store’s trustworthiness.
• Color Swatches (should have): since your product has color variants, color swatches should improve the look and the customer experience when purchasing on the Product page.

• Delivery date (should have): most customers will want to see when they can receive the product. So showing an estimated shipping date on the product page will be required.

I hope these suggestions can be helpful for your online store. 

Good luck with your store!