Feedback wanted: What can we improve to increase conversions?

[EMA21]

Hello Shopify Community,

My brother and I run a men's clothing brand. We started our Shopify store in 2021, but online sales since then have been very slow (we perform much better in-person at events). Our conversion rate is currently under 1%. We are open to any feedback on the layout, design, and content of our website.

Site: ElManorAve.com

[BeaePageBuilder]

Hi @EMA21 ,

This is the Beae Page Builder App team, and we would love to assist you with this topic.

After reviewing your store, we don't see any problems with your layout and design. However, for a clothing brand like yours, it's important to establish a strong brand presence. This can be achieved through either being a well-known brand or by effectively managing the competition between price and designs.

We noticed that your website currently showcases only six designs, so it would be beneficial to provide more information about why you designed them that way and who the target audience is. Educating customers and giving them reasons to purchase your shirts is crucial. Additionally, you could offer services like designing custom T-shirts based on customer orders, rather than just providing promotions.

In the hero section on the homepage, it would be more effective to have a single banner with a hook sentence, as opposed to a slider that moves too quickly. The current setup might confuse your customers. Furthermore, we recommend utilizing tracking tools like heatmaps to gain a clear understanding of areas on your website that may have issues or receive minimal user clicks. By focusing on and optimizing these areas, you can increase your conversion rate.

Please let us know if you have any further questions or if there's anything else we can assist you with.

Best regards,

Beae Page Builder App team

[Stacy_Zhuk]

Hello @EMA21,

You can consider Hotjar or Smartlook website visitor tracking tools to gain a complete understanding of your sales performance. Also, analyzing Google Analytics data and Search Console reports can provide valuable insights into your website's status and customer behavior.

I think you should improve the pop-ups on the home page - create pop-ups that bring value to your customers in the right place and at the right time. Set up the frequency at which your pop-ups will appear to the same user. If the visitor has cleared away your pop-up, make sure it doesn’t appear again for several hours or even days. Respect your customer’s “No” and allow them to traverse your website on their own terms.

Best regards,
Anastasia

[flareAI]

Hello @EMA21,

This is Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
2. Your last updated blog is dated June 9th, 2022. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
3. Provide your website visitors with a detailed and compelling product description that accurately portrays the benefits and features of your products. This will help build trust with your audience and motivate them to make a purchase. Example: https://www.elmanorave.com/products/el-manor-ave-snapback-hat

4. It is better to simplify the footer design. Currently, it appears a bit cluttered with too much information and various elements. A cleaner and more streamlined layout would enhance the overall aesthetic and make it easier for users to navigate.
5. One effective method to attract customers is offering discounts and promotions. By providing limited-time discounts, free shipping, or special offers, you create a sense of urgency and encourage visitors to make a purchase. Make sure to display these offers prominently on your website so that they catch the attention of potential customers.
6. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it's advisable to maintain a unique and specific product title and URL.

Let me know if you require any further guidance.

Gina