Feedback welcome for Jewelry Store

[adthai]

Hi, I still have a bit of changes to make on my website, such as moving my header logo to the left and a bit more adjustments to make. I think my main issue is the home page. However, my collection pages are pretty much done, I believe. Any criticism is welcome as I am planning to launch somewhere in early November! My website is https://a-lineage-story.myshopify.com/ and the password is 'beckew'

[Zworthkey]

Hii @adthai,

What do You want With Your Header Logo?

Thank You?

[Dan_From_Ryviu]

Hi @adthai, you may need to purchase a luxury theme instead of Brooklyn theme, it does not fit with your niche. Also, you need to use an domain email instead of Gmail. 

[PageFly-Richard]

Hi @adthai, 

I’m Richard Nguyen – CRO Expert at PageFly-Free Landing Page Builder. With over 5 years of experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates.

I would like to congratulate you on building the website. You probably make a lot of effort on it. However, I have a few suggestions, and I hope they will help you improve your store.

Basically, your store has many great points

- Have a nice sticky header

- Use nice and easy-to-see fonts.

- The color of the website is very harmonious and does not cause discomfort to the viewer.

- Having a good CTA.

Besides these things, I have some comments and suggestions for you.

1. Add more customer’s reviews

People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews to your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective. 

2. Add your social media to your site

You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect better with your customers and keep them updating.

I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, an Instagram feed.

3. Add a secondary hover image on each product image

By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.

4. Show pictures of real people using the products

When seeing a model using the product, customers psychologically trust more when someone has experienced the quality and trusts to use the product. Products, especially jewelry, when used by models, will increase the splendor, attraction as well as its inherent nobility to be more prominent.

A Shopify page builder app will be a powerful tool to help you customize your pages to the fullest. You can consider using PageFly- Advanced Builder App, the FREE plan is available with full functions and features, and our Live Chat Support 24/7 is always here at your disposal.

Above is my recommendation for your store. If you find it helpful please hit LIKE and MARK AS SOLUTION.

Kindest Regards,

Richard - PageFly

[kmichaelhall]

Hi @adthai 

I've been in the Shopify ecosystem for years (both as a merchant and Shopify Partner) and I currently head up marketing efforts for Skafos. Here's some feedback for you:

1. Your navigation is a bit crowded. Do you really need 8 menu items? Think of how you can condense these so it's not overwhelming to your customer.
   To improve your navigation, you can follow Shopify's guide to creating nested menu items or use an app like Meteor Mega Menu to show off product/collection images from within your nav/menu.
2. I understand you're just getting started, but building trust is an important aspect to getting your first sales. Use a product reviews app to start gathering product feedback from customers and establishing trust for future buyers.
3. Jewelry is usually more of a "considered" purchase than an "impulse buy" - that means shoppers will typically spend more time making sure they have the perfect item before proceeding to checkout. You can help your customer and speed up the process by implementing a product recommendations app like Skafos to recommend related products on your product pages.
4. Despite advancements in site search and filters, most shoppers simply don't know what to search for when it comes to jewelry. This is especially true when men are shopping for women, as men (very generally speaking) know less about jewelry than women. Most shoppers prefer a visual "Oh, I like that one" experience. We are visual creatures after all! Skafos has also created a visual shopping experience that works a lot like a social feed. Customers can "like" or "dislike" products and our proprietary AI-powered algorithm will recommend more relevant products in real-time. One of our customers (a jewelry merchant in Australia) doubled their conversion rates using this method. 

Some of these tips are pointless without driving more traffic to your site, but that's not my specialty so I won't speak to that. However, as you drive traffic to your store, Skafos can certainly help you convert website visitors into loyal customers!

As I mentioned previously, I've been around the Shopify ecosystem for years so please let me know if I can point you in the right direction for anything else... Shopify Experts, apps, etc.

Cheers... and good luck!

[waytoapps]

Hello @adthai 

Hope you are doing good. Your store looks nice and here are few suggestions.

Highlight the Favicon, It helps to find your store when customers had multiple tabs in their browser.

Organize the header section and make sure to separate it from the hero banner.

Make sticky header bit smaller so that rest of page flows better.

Expand hero banner to full width, as it gives first impression when customer lands on the Homepage.

Add few products with add to cart(CTA) button, on the homepage.

Add Testimonials or reviews on the homepage to build trust with the visitors.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Update contact us page with more Contact details. It builds trust on your store.

Promote your products on Facebook and provide those social links on the footer section.

Make social links open on new tab.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

[Zworthkey]

Hii, @adthai 
I checked your store it is looking cool but,
I have noticed one issue in your store that is:
Reduce the height of the header it is not looking good.
Thank You.

[UpPromote-old]

Hi @adthai,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

I have just taken a quick look at your website and I picked up some plus points are:

• The layout of the page is clear
• You include enough information for customer
• The information of each product is clear and detailed
• Having favicon
• Your selling products are very interesting

However, here are some suggestions for improvement and I hope you find it useful:

1. Adding product reviews. 

Customers will spend their to read user reviews more than they read product descriptions.  So try to add some reviews of your products to your homepage. It will strongly help to increase customer's reliability to your products. You can use product review apps so support you to do it.

2. Furthermore, you should try to sell your products to different social channels such as Facebook or Instagram and link them to your website. The more place your products existed, the more customer will know you.

Regarding marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

Tip 1: Promote your products on social channels such as Facebook and Instagram 

The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources. 

However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues.

Tip 2: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

This is an example how the affiliate program section published. However, you absolutely can move this section in anywhere on the menu bar..

The advantages of affiliate Marketing compared with other methods

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing