Feedback

[Shamyra08]

I’ve been trying to learn a few things here, and there fairly new 2 months in. Would love feedback, and suggestions. 
www.PicaraBleus.com

[waytoapps]

Hello @Shamyra08 

Hope you are doing good. Your store looks nice and here are few suggestions.

Organize the header section with minimizing empty space on it.

Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.

Add a Hero banner with shop now(CTA), as it looks professional when customer lands on the homepage.

Add Testimonials or reviews on the homepage to build trust with the visitors.

Include Blog page,  blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.

[Ollie]

Hey @Shamyra08.

Thanks for reaching out.

I appreciate that you have included the URL to your online store. Looking into the link, I noticed that you do not have an announcement bar added to your homepage. This is a great tactic to use to make your new customers of any discounts or free shipping offers that may be available on the store. It is definitely a great way to encourage a purchase!

I did want to mention that you have a beautiful store, I think it would be a great idea to have the slideshow section displaying right under the header of the store. This is a good way to showcase your products and brand to your customer as soon as they load into your online store.

As mentioned above, adding a favicon to your online store will help with business legitimacy from a customers perspective. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.

Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.

Let me know if you have any questions.

[AllFetch]

Hi @Shamyra08 

I have visited your store and here are my suggestions. Hope they are helpful to you!

Homepage

In general, your homepage looks clear and well-arranged. There is only a few things that you should improve it 

• Add hero banner: The hero banner plays important role in igniting customers’ interest and curiousness about your business and products. Therefore, it is necessary to showcase a banner with a call to action button such as SHOP NOW or View more button to lead customers straight to specific product pages.
• Add more highlight products: When customers visit your store, they are most curious about our products or services. Therefore, you should put more highlight products on your homepage so that customers can easily approach them
• Activate Sticky cart: I recommend you to activate sticky cart on your website. This enhances the user experience and makes the checkout process simple and easy for them. Moreover, a sticky cart helps to increase the conversion rate by reducing cart abandonment. Try out this app Advanced Sticky Add To Cart for free
• Add Instagram gallery on your Shopify Store: I see that you have a business Instagram account which is great to integrate your Instagram with your store. Turn your Instagram feed into a shoppable gallery and let your followers shop right from the posts. Displaying beautiful shoppable Instagram galleries throughout your site will aid in product discovery, inspiration, and sales. Link your Instagram profile to your store and convert your followers into customers. App Instagram Shoppable Feed can help you at ease and free. 

Product page

• Add video about your products: About 85% of younger buyers are more likely to make a purchase after watching a product video. Therefore, showing Youtube videos in your store is also a good way to attract customer’s attention and boost sales better. To add video easily on your Shopify, let’s check out this blog How to embed Youtube video into Shopify
• Create Bundles: It seems like you have various types of products. It is a good condition to apply an effective cross-sell method which is product bundles. You can create many product bundles with discounts to appeal to customers. Most customers are willing to buy bundles to get a lower total price. Therefore, don't miss this chance to sell more products and increase your sales. App Product Bundle Volume Discount can help you create bundles at ease. 

That’s all my suggestions for your store. Hope they are helpful to you

Happy selling!

[CutOutWiz · Accepted solution]

Hello @Shamyra08 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

• A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

• Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

  You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

• People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

• It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

  It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

• People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

• Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

• You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

• I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

• Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!