Hello @Cm67 ,
I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.
Rating and Reviews: Customer reviews are fixes the value of of product, And these will decides the your business growth. These will helps to increasing of your customers.
Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.
Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.
Hi @Cm67, hope that you are doing great.
This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.
Congratulations on your store! After looking at your website, I would love to have some feedbacks for your Homepage and hope that they can help you increase sales.
1. Plus Points:
2. Some Recommendations:
2.1. The Navigation bar should be sticky
A Sticky menu bar will help people explore a webpage in a comfortable and controlled manner. Moreover, the size of the menu bar should be smaller so customers can easily see the beautiful and attractive slides on your Homepage.
2.2. Show some Featured Products
Having a list of collections is a great part which helps your customers to have general information about your products. However, you should add some featured products of each collection so customers can see more products. With each product, you can add a CTA button which makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel. From your Homepage, it is also to be seen that 2 of your collections in the list have been duplicated and the spaces between each collections’ image should be wider like this to make a clear layout which will create numerous positive remarks from customers.
2.3 Always highlight Core Products or Brand Features
Highlight Core Products
For most customers, they not only pay attention to the designs, price but also the products’ features, quality, materials or how they were made… A variety of products share important attributes (for instance, being vegan or cruelty-free, being made of the same material, or being ethically made or environmentally friendly) that can be featured on the homepage, helping users grasp the brand’s most valuable attributes before making the commitment to browse products and reach an individual product page. I will take our Valentine Template as an example:
While it’s important to highlight key product features in order to entice users to explore the site further, the homepage shouldn’t become a “product page lite”, as including too much specific product information would overwhelm some users. Therefore, it’s important to focus on the 2–5 core product attributes that most users would be interested in.
Add Core Brand information
Having promotion banners is good but it would be more eye-catching for customers if they are displayed bigger and in independent sections.
Also, the availability of free shipping, the returns policy, and any warranty or guarantee information can positively influence users’ perception of the site or brand, reassuring them that the site is trustworthy. The homepage is an ideal place to highlight such policies in a concise and easy-to-understand summary. Top of minds for many users, such information can help build trust and entice users to explore the site further. I will take our Comfy Template as an example:
Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:
A Shopify page builder app will be a powerful tool to help you customize your pages to the fullest. You can consider using PageFly- Advanced Builder App, FREE plan is available with full functions and features, and our Live Chat Support 24/7 is always here at your disposal.
Above is my recommendations for your store. If you find it helpful, please let me know by giving it a like or marking it as a solution. Thank you!
Hope you are well. For an owner with very little experience, you have done a pretty good job. I must say your aesthetic eye is very keen.
Here are some areas where you could consider working on
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.
People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
Your banner looks very good and matches your theme and product.
It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!
Hope you are doing good. Your store looks nice and here are few suggestions.
Organize the header section and make the header smaller, so that rest of the page flows better.
Make a sticky header for easy navigation. It helps the customers to access menu at any time they want.
Add ATC(add to cart) on the products on homepage.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Update Contact us page with more contact details which builds trust on your store.
Promote your products on social media and provide links at the footer section.
Add Testimonials or reviews on the homepage to build trust with the visitors.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, you can give further exposure to your products.
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