Congratulations on your store. This is PageFly - Advanced Page Builder with 6 years of experience providing conversion rate optimization solutions to more than 120.000 Shopify stores, I would love to give you some recommendations.
First of all, I'd like to point out some good points such as:
Besides these things, I have some comments and suggestions for you:
1. Make the menu bar sticky
A sticky header helps customers to reach out to the menu and access the menu anytime they want. Therefore, you allow customers to wander and explore more easily, just like how they are shopping in a brick-and-mortar store.
2. Make sure the hero banner stay above the fold
By "above the fold", I mean the very first section should be displayed fully without customers' having to scroll down to see it. 5 first seconds experience of any visitor is truly important and I believe you want them to grasp as much information about your store as possible.
3. Avoid duplicating the CTA button
In this case, you are showing CTA on both a banner image and also a clickable button. Therefore, you might want to consider deleting one. I'd highly recommend you to keep the CTA clickable button as it can guide customers to the right destination page once they feel motivated enough.
3. Add section about your brand story
A brand story helps customers understand more about your business and also helps your store look more professional.
4. Add testimonial - customer reviews
Customer reviews are proof of your product quality. Especially in the Apparel industry.
This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
5. Pay attention to the smallest details
Consistency is a key word to better improve the customer experience. Hence, even tiny details like caps lock texts or not, spacing between 2 sections, etc need your full attention.
I took this one as an example
1. Have secondary hover images for the product list
By presenting secondary hover images, customers can easily scan many products to see extra visual information.
2. Add average ratings for each product
You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.
That's everything for today!
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, please give it a LIKE or mark it as a SOLUTION. Let me know if you have any questions.
P/s: BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.