Few Sales after a few month - would be grateful for feedback and how to improve store

[forteuser]

I have been live for a couple months now, but have had less than 5 sales. I would be grateful for a review of my website on how I can optimise it further, and what would the most effective ways of driving traffic to it, both paid and organic.

The website is www.fortefiyou.com

[forteuser]

Thank you for the advice, but it doesn't look like you actually reviewed my website, given that you suggested I create a blog when I already have one.

[MooseDesk]

Hi @forteuser,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Add a Favicon Image

Adding a favicon image (the small icon displayed in the browser tab) is a simple yet effective way to enhance your brand's visibility. It helps users easily identify and locate your website among multiple open tabs, thus improving user experience and brand recognition.

This is an example of a favicon image: 

2. Sales Promotion Banner:

Consider placing your sales promotion banner in different sections of your website. This will ensure that customers are aware of ongoing promotions and can be enticed to make purchases. Adding a sense of urgency by including a time-sensitive element to your promotion banners (e.g., "Limited Time Offer" or "Sale Ends in 24 Hours") can further motivate customers to take advantage of the sale.

Here is an example for you: 

3. Brief About Us Section on Homepage:

Adding a concise "About Us" section to your homepage will allow visitors to quickly learn about your store, fostering an immediate emotional connection. Even though you already have a detailed "About Us" page, a brief overview on the homepage with a Call-to-Action (CTA) button linking to the full page can encourage users to explore more about your story and values.

4. Product Benefits Section:

Introducing a "Product Benefits" section on your product pages can highlight the unique selling points and advantages of your products. This will help differentiate your offerings from competitors and provide compelling reasons for customers to choose your products.

5. Revamp Your Footer:

Enhancing your footer to include a sitemap will improve navigation, making it easier for users to find relevant information and pages on your website. A well-organized footer contributes to a better overall user experience and can also positively impact your SEO.

You can follow this example: 

6. Detailed Product Descriptions:

Ensure that your product descriptions are detailed and informative. Providing comprehensive information about ingredients, usage instructions, and disclaimers can help customers make informed purchasing decisions and increase their confidence in your products.

Here is an example: 

7. Add an FAQ Page:

An FAQ (Frequently Asked Questions) page is a valuable resource for addressing common customer queries. This can reduce customer support inquiries and provide quick, accessible information, enhancing the overall user experience.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/ticketing system for your customer support. 

Here are some of our templates: 

FAQ page: 

Contact us page: 

The best part is that we offer various customization choices so you can customize and match with your store's aesthetics. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - Customer Support Helpdesk/FAQ app

[mageplaza-cs]

Hi @forteuser,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on both user experience and SEO. Here are my recommendations:

Firstly, I suggest focusing on improving your SEO to attract organic traffic to your website. A lack of traffic might be the reason why you haven't made any sales yet. Since you didn't mention this in your question, I'm making an assumption. For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

Content:

• Regularly updated the blog with valuable content on topics. 
• Use headings (H1, H2, H3) appropriately to structure content and include keywords.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

Besides, I also suggest at looking into content and UX/UI of your website:

1. Add Favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

2. Adding Account sign in 

An user account will enhance the engagement of visitors with your website. 

Accounts empower users to access exclusive offers, contribute to a community of fellow customers, reach out to customer support, and receive content recommendations relevant to them.

You can see all the reference below having sign in icon on the website:

3. Banner on Homepage

You should firstly show seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection)  instead of the general banner, which doesn't catch attention.

Here is the reference:

4. Adding FAQs page and chat box

You can add an FAQs section and chat box to address common customer concerns. 

Here is the reference:

4. Search feature

You should enhance the search by making larger product images and showing the price. Include category search, collection search, etc functionality for better content discovery.

Here is a reference

5. Product details page

The lack of product information might be an issue for the conversion as it will cause the hesitation to purchase, especially health and wellness products. The product information should be in more detail. Please see the difference between yours and the reference:

6. Cart page and check out page

Display recommendations or promotional sections on both pages to effectively promote products and attract customers to buy more.

I hope my recommendation will help you. Feel free to reply for a more detailed analysis on any specific area, or if there are any challenges you have. 

Good luck!

[INA_MSWEB]

Hi @forteuser  Thank you for reaching out for assistance with your website. I understand how crucial it is to optimize your site and drive traffic to increase sales. Below are my recommendations on how to enhance your website and effectively drive both paid and organic traffic.

1. Navigation: Ensure that your website has a clear and intuitive navigation structure. Categories and subcategories should be easily accessible.
2. Loading Speed: Optimize your site's loading speed. Tools like Google PageSpeed Insights can help identify areas for improvement.
3. Mobile Optimization: Ensure that your website is fully optimized for mobile devices, as a significant portion of traffic comes from mobile users.
4. High-Quality Images: Use high-resolution images with zoom capabilities to give customers a detailed view of your products.
5. Detailed Descriptions: Provide comprehensive product descriptions, including features, benefits, and usage instructions.
6. Customer Reviews: Add customer reviews and testimonials to build trust and provide social proof.
7. Keywords: Conduct keyword research to find relevant terms your target audience is searching for. Incorporate these keywords naturally into your product titles, descriptions, and blog content.
8. Meta Tags: Ensure that each page has unique meta titles and descriptions to improve search engine visibility.
9. Content Marketing: Regularly update your blog with valuable content related to your products. This can drive organic traffic and improve SEO.
10. Content Marketing: Consistently publish blog posts, guides, and articles that are relevant to your target audience. Share this content on social media platforms to increase visibility.
11. Social Media Engagement: Actively engage with your audience on social media. Share user-generated content, run contests, and interact with followers to build a community around your brand.
12. Email Marketing: Build an email list and send regular newsletters with updates, promotions, and valuable content to keep your audience engaged.
13. Google Ads: Run targeted Google Ads campaigns to capture search traffic from users actively looking for products like yours.
14. Social Media Advertising: Utilize platforms like Facebook and Instagram to run ads targeted at your ideal customer demographics.
15. Influencer Collaborations: Partner with influencers in your niche to promote your products. This can significantly boost visibility and credibility.

Shopify Coupon Discount on Cart App

The Coupon Discount on Cart app can play a pivotal role in enhancing your sales strategy by:

• Offering automatic discounts at the cart stage can encourage customers to complete their purchases.
• By displaying available discounts, the app can entice hesitant shoppers to finalize their orders.
• The app simplifies the discount application process, making it easier for customers to take advantage of offers without needing to manually input coupon codes.

If you have any further questions or need additional assistance, please do not hesitate to reach out. I am here to help you achieve your business goals.

Best regards,

Ina