FInishing up my site, please review and let me know what you think!

[DonkeyKong247]

Hi, All.

I'm FINALLY almost done setting up my store, at least the cosmetic part.

Changes I'm already working on:

-Review buttons, stars, sorting on product pages are black on black back ground so I need to change to white

-Email subscribe box at bottom of home page needs outline changed from white to black for better visibility

-Product names need to be updated

-Size chart in one section not displaying properly

I'd love to hear any feed back you can provide!

Website: litmob.wtf

PW: saltines

Thanks

[DonkeyKong247]

Thank you for the feedback and encouragement!

[PageFly-Richard]

Hi @DonkeyKong247,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! Your store looks stunning, and I can tell you've put in a lot of effort. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Optimize the CTA buttons and improve the Heading

The hero section is visually appealing, with high-quality images that showcase the products. However, the call-to-action (CTA) buttons and heading could be more prominent, as it currently blends in with the rest of the design. Increasing the contrast between the headings and the background and making them more visually appealing could help improve click-through rates.

2. Add more content to your Homepage

You can add a benefits section in the middle of the homepage, which will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase. Please check out this picture below for more information:

3. Add Social Proof

There are no customer reviews, testimonials or social proof on the homepage. Adding these elements could help build trust with visitors and increase the likelihood of conversions.

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

4. Add a section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. There are many ways to improve your content when you tell about your brand story, it’s also a good way to show with the customer who you are, what you are selling.

5. Lack of visual appeal: 

While the website's design is clean and modern, it lacks striking visual elements that capture the visitor's attention. Adding high-quality images, videos or animations could help make the website more engaging and improve its conversion rate.

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase the mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…

Hope all my suggestions will be helpful to you. Good luck and have a nice day! 

Cheers!

Richard | PageFly