Hi @laura03, I'm Richard- CRO expert at PageFly. First of all, I'm sharing the difficulties you've had with this store. I would love to share some of my first impressions on your shop.
- First of all, I was a little bit confused about the product type when I first landed on the Homepage.
- Secondly, the first section here needs to have the CTA button (Shop now, Discover now, Buy now, etc.)
- Also, include a Search toolbar into the Header so that your customers can find help instantly when they need it.
- Add more CTA buttons in the sections like this.
- You can add more content here such as Related product, or "What customers say" section to increase the profession and build more trust.
I hope you find some of my suggestions helpful and please LIKE and hit MARK AS SOLUTION for my message.
Thanks! Have a great day!
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Hello @laura03, I hope you are doing well! You need to work on the store design and branding. It's important to have a professionally designed store to attract visitors and gain their trust. Here are some suggestions:
Improve the layout of the store.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image (with call to action button)- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- Make the product page more professional and organized.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. Display reviews on the home page and product page to build trust with other visitors. You can add a web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Add an announcement bar to highlight the important information that you don't want customers to miss out on.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
If you need help with setting up the features and store design, I will be happy to help.
Looking forward to your reply.