First request - feedback on my store

9 0 2

Hello Shopify Community! 

We have been working on our store

We finally got it to a point where we are ready for some real feedback.  Our main goals are to present a site which:

- looks beautiful and engaging with big bold images and establishes us as a lovable brand that spreads love

- Is easy to use: easy to navigate and find products, easy to find policies, easy to checkout

- Establishes confidence - you don't think "what is this fly by night brand".  Looks professional.

- Converts sales - makes you want to buy, makes it easy to buy: what things might prevent conversion?

We recently switched to the boundless template and we still face some challenges on which we would love specific advice. The products and collections landing pages in the navigation are a listing of all products and all collections. We want to show specific collections controlled by us (currently our product categories are collections. for example, mugs is a "collection" and we would like it to show up on the products page as one of the product categories rather than all products in a massive list.

We are using a pop up to try to capture email/sms subscribers and would love feedback on that.

We are using a delivery estimator to estimate delivery promise.

What other tools or features should we use to help this site convert?



Many thanks for your insights. We love this community!

Jeff (

Co-founder Edmonds.Love
Replies 11 (11)
Shopify Partner
734 65 265

Hello @EdmondsLove 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a nice favicon which helps to find you when customers have multiple tabs in their browser.

Add Shop Now(CTA) on the Hero Banner.

There are no reviews on your products. Add Product review app, so that customer can review on your products.

Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store  which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.

Shopify Partner
220 26 95

Hi @EdmondsLove 

I just took a look at your store. Honestly, you have done a good job! It is beautiful and easy to use, I checked it on mobile and it works just fine. I think sales have more to do with your pricing and understanding of your target customers. I suggest also spending energy and resources in those areas. Here are some feedbacks on improving your store experience for your customers.

Add a Chat app;

A chat app will make it easier for your customers to contact you and ask any questions. It will also improve your store engagement and help get leads.

Add a Quickview/Quickshop feature

Having a Quickview/Quickshop option on your homepage and collection page will make it easier for your customers to view more of your products. When they are able to easily preview and read the product details without going to the product page, they are more likely to view more products and which in turn can increase their chances of making a purchase.

Most themes already have a quickview/quickshop option, you can check for this on your theme customizer and enable it.

Also, you can get the quickview/quickshop option for free when you install the Collections filter & Search bar by the Sobooster app.

Good luck and Cheers!

Collins Mbaka
Web Developer | Shopify Developer
Hire Me:
426 29 146

Hello @EdmondsLove 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

  • Normally store owners place their store logo at the top section of their home page as it is the first and last thing visitors see and remember about the store. So try adding the logo
  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • You should also add a Call-To-Action (CTA) or a Shop Now button to the banner, so that users can be redirected to the relevant product page, without much delay.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Shopify Partner
2499 343 1666

Hi @EdmondsLove 

This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

1. Home page

1.1 Add the CTA button on the slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

On each slide, you can redirect to each collection of your store.

1.2 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Moreover, you can check this guide to pick the best reviews app for your store!

1.3  Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

1.4 Show some product details 

You can show some product details of some featured products on the home page so that customers can quickly view them and this attracts customers more to go to product pages.

2. Collection page

I take this page for example

2.1 Add a secondary hover image on each product image:

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection. 

2.2 Use Load more button instead of pagination 

Water Lovers Collection – Edmonds Love 2021-08-03 08-24-05.png

Generally, customers are discouraged from browsing more of the product list that has multiple pagination links (the number of pages) and they spend more time on the first page. 

By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers and decrease the bounce rate.

3. Product page

I take this page for example

3.1 Add more images of the human model

You can add images of the human model taking the product so customers can approximate the information such as length, overall fit.

To approximate the information such as overall fit, how it looks on their body, you need to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about how the products on their bodies, they can stop buying and find other websites.

3.2 Use color swatches instead of color variant dropdown

By using color swatches, customers can easily see all colors of the product and they don't have to click the dropdown menu many times. Customers will find it difficult to identify and compare colors because colors are all hidden within the drop-down menu. The color swatches look like this:

#849_ Always Use Swatches as the Selector for Color Variations – Product Variations – Product Page – Research Catalog – Baymard… 2021-07-11 12-28-34.png

You will need a product options app: Product Options and Customizers or Product Personalizer by Zepto. They both integrate with PageFly.

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!


PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Or our new series to Build The Perfect Mobile-Friendly Store

Shopify Expert
603 44 122

Hi @EdmondsLove,

This is Anni from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.

We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:

Design recommendations-

The home page:
1.A favicon is needed to locate your website easily.
2.The main banners should have Call to Action (CTA) buttons.
3.Product images should be in same size


4. There are lot of product in the homepage, need to reduce the number.
5.The trust badges should be added to ensure trust.
6.Testimonials can be added for building trust.
7.The footer could have been more elegant,

In Cart Page:
1. Add terms and conditions for avoid legal issues
2.Add trust badges.

Do On page SEO for better conversion and sales.

Check this app:

 Free app from the Shopify app store which provides 'I agree to the Terms and Conditions' before checkout as it makes it easy for the customer to read your terms and policies and for chaos-free shopping.

Voila Shopify app adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon codes on the cart page)

Best of luck with your store.

MS Web Designer  | Top Rated Shopify Experts in Singapore
20,000+ Tasks Completed | 1500+ Happy Clients

Want to Improve Shopify Store Speed, Redesign or custom changes, or Small tweaks on store hire me.Try Our Free Shopify App
If helpful then please Like and Accept Solution

9 0 2

Hey thanks for this great feedback!

We had a favicon but it got lost when I changed themes which I now realize you can lose stuff when you move to a new theme. That one is easy to put back.

We definitely need reviews! check

We are on Etsy so thanks for the tip about the integration app.


Anyway, many thanks for the feedback!



Co-founder Edmonds.Love
9 0 2

I like the chat idea and your collection filter search tool looks great. When we have more revenue we can add more apps.

Would love tips on how to add filtering to a page without another subscription but will definitely give your product a try at some point.


Co-founder Edmonds.Love
9 0 2

Thanks so much for the detailed feedback! We really appreciate it. There are many good things to work on here. It all makes sense. We have to go get reviews for sure!

Thanks again!



Co-founder Edmonds.Love
9 0 2

Super helpful. I will get to work on these - many things to do.

Co-founder Edmonds.Love
9 0 2

Many thanks! These are all great ideas. We received lots of good feedback. Our goal is to make progress on all these this month.

Co-founder Edmonds.Love
Shopify Partner
712 61 198

Hello @EdmondsLove,

I've taken a look at your store. I've some suggestions to increase the conversion rate.

1. Add product reviews as most of the customers read the review before purchasing the product.
2. Add a form on the Contact Us page for better customer interaction.
3. It would be nice if product images could be zoomed in / enlarged
4. You can add testimonials on the home page to make the store look more professional.
5. A FAQ would be useful!
6. Add more specific product title/URL in product pages.
Creating the perfect SEO product title/URL can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/URL unique and more specific.
7. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
8. Create social media account for your store. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
9. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.

Scale your site at no cost per click. flareAI finds opportunities on multiple free (NO pay-per-click) sales channels like Google Search and delivers conversions. Let flareAI help. Get your products found on Google, the world's largest eCommerce service.

Hope this was helpful!
Gina M