General feedback
Hi @MT27,
This is Kate from PageFly - Shopify Landing Page Builder App.
Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.
From my experience, I noticed a few things that could be improved on your website.
1. Add “Call to action" button to the banner
The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action.
2. Add Hover effect to each button
Hover effects make the interaction with buttons more engaging, and a positive user experience can lead to increased conversions.
3. Add product price and add to cart button
Price
Locate and style the price so that it’s the most visible possible so that people can find it without effort.
Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.
ATC button
An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages
4. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Reviews are crucial when it comes to shopping online.
You can check this image for reference:
That's all of my feedback. Hope it helps to increase your conversion rate.
Cheers,
Kate | PageFly team
Hi @MT27,
Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.
First, your store looks stunning and has a modern vibe! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.
1. Optimize your hero section
The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors, so try to take advantage of this by adding these elements:
- A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition.
- A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out
Take a look at this example:
2. Freeze your header bar
A sticky header makes it easier for users to find what they're looking for and avoid having to scroll back to the top each time they want to navigate to a different website section.
3. Enhance your product filter search
A more intuitive filter search makes it easier for customers to find exactly what they're looking for, thus reducing frustration. When customers can easily find products that match their specific criteria, they're more likely to make a purchase
Besides availability and pricing, you can consider adding some other elements, such as size, materials, style, etc.
Take a look at this example:
4. Add a live chat support
Live chat assists potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage purchases.
I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.
—
As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.
Thank you for reading. Wish you a nice day ahead!
MooseDesk - All-in-one Shopify FAQ & Helpdesk App
