Solved

Getting no conversions even after traffic from paid ads

Poonam_Tiwari
Tourist
4 0 1

I ran paid ads some time ago, i was getting 200-300 visits per day, but no sales. So I took a break and decided to redesign the store. We sell traditional Indian clothing (mainly sarees). A review on my store and suggestions/advice would be much appreciated 🙂
culturednaari.com

Thanks.

Accepted Solution (1)

PageFly-Kate
Shopify Partner
1005 311 296

This is an accepted solution.

Hi @Poonam_Tiwari,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congrats on your store! Your product looks stunning and professional, and I can tell you've put in a lot of effort.

Have you used your homepage to run ads? The current design might not be effective enough for driving sales.

From my CRO expertise, let me give you some simple and short tips hereby:

 

1. Adjust specific content for the announcement bar

Currently, the content you use is the default content of the theme. Regularly updating the announcement bar ensures that customers are informed about the latest news, promotions, or events. This keeps the content fresh and relevant, making it more likely to capture attention and drive engagement.

PageFlyKate_0-1704246712974.png

Like this:

PageFlyKate_1-1704246714140.png

2. Get a more straightforward hero banner

Moving to the next section, the displayed image effectively showcases the products, complemented by models. However, it's noticeable that the hero banner currently features only a heading (with default content) and a button. To enhance its impact, consider customizing this banner to align more closely with your brand's unique products and vision.

PageFlyKate_2-1704246714066.png

For example:

Heading: Elegance Woven in Tradition

Paragraph: Discover the timeless beauty of our traditional Indian sarees, a symphony of intricate designs and vibrant colors. Each saree in our collection is a testament to the rich heritage of Indian craftsmanship.

You can check this image for reference:

Black Purple Futuristic Mobile App Pricing Plan Presentation Template.jpg

3.  Add more content for the homepage

  • Add customer reviews: featuring real-life images of your products can be very effective. Showcase them in natural sunlight, on the streets, or while being used in daily activities.
  • Link your social media accounts to your store: This makes it easier for customers to remember your store, which could lead to more sales later on. 

Like this:

PageFlyKate_3-1704246714513.png

  • Add trust badge Section: Using secure payment symbols and official approval logos helps reassure customers about the safety and legitimacy of your store. This is especially important in clothing stores, where people care a lot about the quality of the products and the security of their payments. Example: 

PageFlyKate_4-1704246713191.png

 

4. Your product page

The problem with your product page is similar to the one on the homepage. You're relying on the default theme settings, which lack specific and detailed information about the products.

 

 

PageFlyKate_5-1704246713483.png

Here are some recommendations that you can consider:

 

  • Add 3-5 images of products from multiple angles: With a better view of the product from all sides, customers can make more informed decisions, leading to increased satisfaction and potentially fewer returns.
  • There is a lot of blank space in the product image area and the product description is too long, you can consider adding the description into the accordion or tab block to make it shorter and easier to read.

 

 

PageFlyKate_6-1704246713519.png

 

  • I do not see any size chart or product description about the size, it is really hard for customers to choose the item.

You can check this sample design for preference:

 

PageFlyKate_7-1704246713318.png

This reply may be a little long, but I hope you'll see it through. I believe these tips can help improve your advertisements and boost sales.

Happy New Year 2024! and I wish you great success in your business ventures. Continue your excellent work!

 

Kate - PageFly Team

 

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

Replies 4 (4)

PageFly-Kate
Shopify Partner
1005 311 296

This is an accepted solution.

Hi @Poonam_Tiwari,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congrats on your store! Your product looks stunning and professional, and I can tell you've put in a lot of effort.

Have you used your homepage to run ads? The current design might not be effective enough for driving sales.

From my CRO expertise, let me give you some simple and short tips hereby:

 

1. Adjust specific content for the announcement bar

Currently, the content you use is the default content of the theme. Regularly updating the announcement bar ensures that customers are informed about the latest news, promotions, or events. This keeps the content fresh and relevant, making it more likely to capture attention and drive engagement.

PageFlyKate_0-1704246712974.png

Like this:

PageFlyKate_1-1704246714140.png

2. Get a more straightforward hero banner

Moving to the next section, the displayed image effectively showcases the products, complemented by models. However, it's noticeable that the hero banner currently features only a heading (with default content) and a button. To enhance its impact, consider customizing this banner to align more closely with your brand's unique products and vision.

PageFlyKate_2-1704246714066.png

For example:

Heading: Elegance Woven in Tradition

Paragraph: Discover the timeless beauty of our traditional Indian sarees, a symphony of intricate designs and vibrant colors. Each saree in our collection is a testament to the rich heritage of Indian craftsmanship.

You can check this image for reference:

Black Purple Futuristic Mobile App Pricing Plan Presentation Template.jpg

3.  Add more content for the homepage

  • Add customer reviews: featuring real-life images of your products can be very effective. Showcase them in natural sunlight, on the streets, or while being used in daily activities.
  • Link your social media accounts to your store: This makes it easier for customers to remember your store, which could lead to more sales later on. 

Like this:

PageFlyKate_3-1704246714513.png

  • Add trust badge Section: Using secure payment symbols and official approval logos helps reassure customers about the safety and legitimacy of your store. This is especially important in clothing stores, where people care a lot about the quality of the products and the security of their payments. Example: 

PageFlyKate_4-1704246713191.png

 

4. Your product page

The problem with your product page is similar to the one on the homepage. You're relying on the default theme settings, which lack specific and detailed information about the products.

 

 

PageFlyKate_5-1704246713483.png

Here are some recommendations that you can consider:

 

  • Add 3-5 images of products from multiple angles: With a better view of the product from all sides, customers can make more informed decisions, leading to increased satisfaction and potentially fewer returns.
  • There is a lot of blank space in the product image area and the product description is too long, you can consider adding the description into the accordion or tab block to make it shorter and easier to read.

 

 

PageFlyKate_6-1704246713519.png

 

  • I do not see any size chart or product description about the size, it is really hard for customers to choose the item.

You can check this sample design for preference:

 

PageFlyKate_7-1704246713318.png

This reply may be a little long, but I hope you'll see it through. I believe these tips can help improve your advertisements and boost sales.

Happy New Year 2024! and I wish you great success in your business ventures. Continue your excellent work!

 

Kate - PageFly Team

 

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

Poonam_Tiwari
Tourist
4 0 1

Thank you so much

Will work on it and after that I'll resume the ads 🙂

PageFly-Kate
Shopify Partner
1005 311 296

Hi @Poonam_Tiwari ,

I am so happy that my suggestions can be your solution!

Have a nice day!

Kate

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

HAPO-Gasper
Pathfinder
119 10 21

Hi @Poonam_Tiwari 

 

I just took a look over your store and this is some suggestions for you:

 

- Update another event for the announcement bar: do not show only a welcome sentence, you should give your customers 10 to 15% discount for the first purchase to attract customers better.

- Add an About us section: the about us will help your customer know more about your brand, this creates customer awareness and customers trust effectively.

- Update header and description for your banner: I really apologize but I have to say that your banner looks like any other store’ banners, it doesn't have your personalization here.

GasperLe_0-1704257878957.png

 

- Add product list: you should show your products on your store’ homepage to let your customers know what you are selling, and they don’t need to navigate to collection pages then product pages, they just buy what they really interest right on the store's homepage. 

GasperLe_1-1704257877717.png

 

- Display your social media feed: with clothing stores like you, I highly recommend you show your Instagram Feed on your store as a social proof to help your customers have a better look about your products and your brand.

GasperLe_2-1704257878395.png

 

- Add customer testimonials: you should ask your customers to get reviews as much as possible to create customer testimonials and display it in your store’s homepage. This will increase customer trust effectively and help you boost sales. because customers only buy what they believe it’s good or have good reviews.

GasperLe_3-1704257878200.png

 

- Update your footer: I think you should optimize your footer better and this is example footer for you 

GasperLe_4-1704257878196.png

 

- Add more product images: You should add more product images to help your customers have a better look about your products. Especially, you are selling clothes, your customers have to know what exactly they purchase. 

GasperLe_5-1704257878742.png

 

- Add a customer reviews section in the product page: you should add this section in the product page as the reference for your customers. You can use this data to develop your products and attract more new customers as well.  

GasperLe_6-1704257877328.png

 

Hope this help your store!

If you found my answer helpful, please let me know by giving me a thumbs-up or marking it as a solution.

Maximize your store's potential with HAPO APPS – Manage data, boost sales, and enhance store visualization.

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if you have any questions or need assistance!