Getting no conversions even after traffic from paid ads

[Poonam_Tiwari]

I ran paid ads some time ago, i was getting 200-300 visits per day, but no sales. So I took a break and decided to redesign the store. We sell traditional Indian clothing (mainly sarees). A review on my store and suggestions/advice would be much appreciated 🙂
culturednaari.com

Thanks.

[PageFly-Kate · Accepted solution]

Hi @Poonam_Tiwari,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congrats on your store! Your product looks stunning and professional, and I can tell you've put in a lot of effort.

Have you used your homepage to run ads? The current design might not be effective enough for driving sales.

From my CRO expertise, let me give you some simple and short tips hereby:

1. Adjust specific content for the announcement bar

Currently, the content you use is the default content of the theme. Regularly updating the announcement bar ensures that customers are informed about the latest news, promotions, or events. This keeps the content fresh and relevant, making it more likely to capture attention and drive engagement.

Like this:

2. Get a more straightforward hero banner

Moving to the next section, the displayed image effectively showcases the products, complemented by models. However, it's noticeable that the hero banner currently features only a heading (with default content) and a button. To enhance its impact, consider customizing this banner to align more closely with your brand's unique products and vision.

For example:

Heading: Elegance Woven in Tradition

Paragraph: Discover the timeless beauty of our traditional Indian sarees, a symphony of intricate designs and vibrant colors. Each saree in our collection is a testament to the rich heritage of Indian craftsmanship.

You can check this image for reference:

3.  Add more content for the homepage

• Add customer reviews: featuring real-life images of your products can be very effective. Showcase them in natural sunlight, on the streets, or while being used in daily activities.
• Link your social media accounts to your store: This makes it easier for customers to remember your store, which could lead to more sales later on. 

Like this:

• Add trust badge Section: Using secure payment symbols and official approval logos helps reassure customers about the safety and legitimacy of your store. This is especially important in clothing stores, where people care a lot about the quality of the products and the security of their payments. Example: 

4. Your product page

The problem with your product page is similar to the one on the homepage. You're relying on the default theme settings, which lack specific and detailed information about the products.

Here are some recommendations that you can consider:

• Add 3-5 images of products from multiple angles: With a better view of the product from all sides, customers can make more informed decisions, leading to increased satisfaction and potentially fewer returns.
• There is a lot of blank space in the product image area and the product description is too long, you can consider adding the description into the accordion or tab block to make it shorter and easier to read.

• I do not see any size chart or product description about the size, it is really hard for customers to choose the item.

You can check this sample design for preference:

This reply may be a little long, but I hope you'll see it through. I believe these tips can help improve your advertisements and boost sales.

Happy New Year 2024! and I wish you great success in your business ventures. Continue your excellent work!

Kate - PageFly Team

[Poonam_Tiwari]

Thank you so much

Will work on it and after that I'll resume the ads 🙂

[PageFly-Kate]

Hi @Poonam_Tiwari ,

I am so happy that my suggestions can be your solution!

Have a nice day!

Kate