Getting site visits but no sales

[Battlebuds]

I am really struggling with my shopify store that I have put so many hours into. I recently did a TikTok ad campaign for the second time, and while I do get a lot of site visits, I get absolutely no conversions. What can I do to improve? My site link is nkcameras.com 

[MooseDesk]

Hi @Battlebuds 

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this.

However, I do think the store has some problems to convert traffic into sales. Please kindly check my comments below:

1. Homepage

Your homepage features many bespoke images, which is excellent for impressing your customers. However, it lacks pictures of the actual products (the cameras).

As a customer, I wouldn't understand what the store is trying to sell, which could lead me to leave the site without hesitation. I suggest adding sections that showcase the cameras, product options, and more.

2. Attach the product page to navigational menu

Since the product page is the most important page on the store, it should be placed in the navigation menu so customers can easily access it without having to search through the site.

3. Broken page

This button in the Gallery page leads to a 404 page. Please kindly check and fix it

5. Other suggestions for Improvement: 

There are a couple of crucial elements missing from your website:

• FAQ Page: An FAQ page is essential for explaining frequently asked questions regarding your services, pricing, and collaboration process. This is especially important for a financial service provider.

• Ticket Widget: Some potential customers might want to send a ticket before scheduling a meeting. A support widget to receive and respond to tickets is essential, as customers in this field often want to explore all their options before committing.

If you're looking for solutions to implement these suggestions, you can try MooseDesk - Helpdesk and FAQ builder app. We offer a robust helpdesk ticket system (with Live Chat coming soon) and an easy tool to build an FAQ page in just 5 minutes.

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So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, congratulations on creating such an inviting online store! Keep up the fantastic work, and I wish you the best of luck in the future 

[JoesIdeas]

There's no logo, no About page, no shipping information, no brand messaging or mission, it's not clear what you're selling until you click Shop Now.

The Shop Now button I clicked led to a 404 error page.

Lots to work on. I would start by creating a branding strategy, a nice about page, a professional logo, then test your site thoroughly, then share with people and ask them to tell you what are 3 things that could be improved. This is best done in person, so you can see how they navigate through your site.

Update about the logo: a text only logo may work, but I would also put that logo as the favicon (open a bunch of website tabs and see how they all have icons, whereas yours is blank). Little branding touchpoints like that make a difference in the perceived legitimacy of a site.

[INA_MSWEB]

Hi @Battlebuds  Thank you for reaching out. I understand the challenges you're facing with your Shopify store and the frustration of seeing high traffic with no conversions. Here are some actionable steps to help improve your conversion rate:

1. Ensure your landing page is visually appealing and user-friendly.
2. Highlight your unique selling points (USPs) clearly.
3. Use high-quality images and detailed descriptions of your products.
4. Add customer reviews and testimonials to build trust.
5. Display any security badges or guarantees prominently.
6. Ensure your contact information is easily accessible.
7. Minimize the number of steps required to complete a purchase.
8. Offer multiple payment options.
9. Use a progress indicator to show customers how close they are to completing their purchase.
10. Show real-time customer activity, such as recent purchases or product reviews.
11. Incorporate user-generated content from your social media channels.
12. Offer limited-time discounts or special promotions to create a sense of urgency.
13. Highlight any ongoing sales or bundle deals.

How Shopify Coupon Discount on Cart App Help?

The Coupon Discount on Cart app can significantly enhance your store’s performance by providing seamless discount options directly on the cart page. By displaying available discounts directly on the cart page, you make it easier for customers to take advantage of special offers without needing to search for coupon codes. The app simplifies the checkout process, reducing cart abandonment rates by making the discount application process straightforward and transparent. The app can prompt customers to add more items to their cart to qualify for certain discounts, thereby increasing the average order value. You can set up time-limited discounts to encourage immediate purchases, which can be particularly effective in converting visitors into buyers. The app provides detailed analytics to help you understand which discounts are most effective, allowing you to fine-tune your promotional strategies. 

By implementing these strategies and utilizing the Coupon Discount on Cart app, you can improve the overall shopping experience and increase your conversion rates. If you need further assistance or would like to discuss these strategies in more detail, please feel free to reach out.

Best regards,

Ina 

[BON_Loyalty]

Hello @Battlebuds ,
Thanks for reaching out to the community. I'm Lindsey from BON: Loyalty Rewards Referrals.

You have an interesting question. However, when I clicked on the link to your store to take a closer look, I received a "Store not available" message. It seems you might have closed your store to improve it based on feedback from previous comments. Therefore, I will only provide my perspective on your TikTok advertising campaign. I hope it will help you.

I will highlight some common mistakes people make when running advertising campaigns:

1/ Incorrect Targeting
The key to creating a successful advertising campaign is accurately identifying the target audience that your product or service aims to reach. On a massive platform like TikTok, not everyone is a potential customer or the target of your advertisement.

Once you understand your audience, focus on the main attributes. Select up to 10 behaviors and interests. Set up and test your ads approximately every week or so. Additionally, do not rely on a single target. Regularly update your targeting, and when running ads, divide them into smaller groups for testing before fully committing your budget.

2/ Not Using Call-to-Action Phrases
Each ad has a limited number of characters to convey your sales message. Many people focus too much on describing their product or service and overlook the importance of emphasizing the message with call-to-action (CTA) phrases.

This is one of the key reasons why your conversion rate might be low. Customers are not interested in your descriptive information.

On the other hand, they are more likely to take action when prompted or guided. Therefore, include action-oriented phrases such as "Click here," "Click to get a discount voucher," or "Sign up for a free trial." As for product information, keep it as concise as possible while still providing enough details to attract users.

3/ Not Testing Ads Sufficiently
It is a mistake to launch TikTok ads without testing different versions to find the most effective one. Your advertising campaign is unlikely to be accurate or effective from the start with just a single ad. Therefore, it is essential to split and test various ads.

By experimenting with different ads, you can identify the most engaging content type or the most accurate target audience. This not only enhances the effectiveness of your ads but also optimizes the cost of your campaign.

These are a few typical errors made when executing tiktok advertisements. Please hit "LIKE" to let me know if you found this helpful. If this answers your query, kindly mark it as "SOLUTION."

Cheers,
Lindsey
BON: Loyalty Rewards Referrals