Getting some traffic but no sales

[Hamz-tech]

Would you kindly give me feedback on my store www.techsnerds.com. There is some traffic but no sales.

Looking forward to read all of your comments!

Thank you for your time!

[MS-WEB-DESIGNER · Accepted solution]

Dear @Hamz-tech 

Hope the following suggestions will help you

• Improve store speed for mobile

• At header:

• Open social profiles in new tab and also provide links to your own profiles not Shopify profile

• Collection page layout needs to improve

• Product page layout needs to improve

• Improve ON PAGE SEO and Social proof

[Tuecus · Accepted solution]

Hello,

I just had look into your website, It's looking good. I observed few points on your website.

-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.

-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.

-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.

-> I see one of your item in view page, item contains only specifications you can add the description of items, An elegantly composed item description clarifies the advantages of the item and persuades the customer that they need the item as well as need it. Your item description is the one you need to catch their eye to in light of the fact that it can without much of a stretch pull in them and influence them to put in a request.
-> I am unable to find your website social media pages! You can add your store's social media links under social media icons.

-> I suggest you can use Facebook Marketing and Instagram marketing.

In Facebook Marketing

-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.

-> Fill Out Your Facebook Bio.

-> Set a Consistent Posting Schedule.

-> Schedule Your Posts at the Optimum Time.

-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.

Instagram Marketing

-> Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.

-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.

-> And I suggest you can use Instagram Stories To Stand Out In The App.

I hope these points are helpful for your website.

Thanks,

Appfreaker.

[Addyz · Accepted solution]

HI @Hamz-tech 

What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.

The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.

If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.

[hindpathan]

Hi,

I think in this stage, you need an assistant to help you communicate with visitors who surf the shop and see some products but don't buy from you in their first session.

Whether they have added some products to their cart or left the shop without many interactions, you may like to send a message to them and ask them to come back to buy, sometimes with a coupon code!

BestPush is a smart web push notification tool that sends the shop visitors personalized messages, containing their most interesting products and sometimes the minimum discount possible, to convert them into buyers!

It uses AI and machine learning to analyze the visitors' interactions with your shop to find out who is price sensitive and who is not. 

Check it out here:

https://apps.shopify.com/bestpush

I hope you find it helpful!