Getting traffic but no sales?

GuidALifeLou
New Member
2 0 0
I'm getting some traffic 30-80 a day but no buyers. Suggestions?

 

At http://GuideALife.com 

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EcomGeeks
Shopify Partner
1049 142 342

Hey @GuidALifeLou,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.

guide-01.png

TEXT
One of the first things I notice is how busy your website is, you have too much text.

I don't recommend adding text in your product photos, any information you need to share should be put in the product description. 

I also don't recommend having text built into the photos themselves because you want the text to be readable on any device size (mobile, desktop, ipad, etc.) it doesn't have the same responsive qualities as text that is outside the banner.

COLOR
When you are choosing colors, fonts, and the overall look and feel of your website, you have to put personal preference aside and instead design your website around what would appeal to your target audience.
If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

POD PRODUCTS
This is something we see very commonly on the forums. People tend to start shops selling Print on demand (POD) designs on hoodies, shirts, tote bags and etc. Print on demand products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following that want to wear your merch, it’s a hard sell.
The POD design mistakes we see most commonly are:

  1. Designs that are already commonly sold
  2. Brands using their own logo (when no one knows who they are)
  3. Unique designs, however, there is no demand for that type of product (and no one knows about them.)

When you are an unknown brand, it’s really difficult to sell POD products. As you know, shirts, hoodies, tote bags and etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a hoodie or t-shirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local.In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery. I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store. 

If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:

  1. High demand. Look for "problem fixing products".
  2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
  3. Popular. Look for trending products.
  4. Good profit margin. We recommend 3x what it costs you for the product.

We did a video that explains how and where to find winning products that you can watch here:

PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp

Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.

We regularly post a selection of winning products on our YouTube channel, here is our latest one:

If you’d like to see more, consider subscribing.

POD TIP
I'd recommend comparing product prices on different POD websites for the one that would give you the best profit margins. When searching, compare Gooten, Printify, Teelaunch and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

Printful: https://apps.shopify.com/printful
Printify: https://apps.shopify.com/printify
Gooten: https://apps.shopify.com/gooten
Teelaunch: https://apps.shopify.com/teelaunch-1

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

SOCIAL MEDIA
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

POLICIES
You need to add in your shipping policy, return policy, privacy and terms of service. Shopify has made this extremely easy, you can add them with a click of a button (except for shipping policy because it will vary depending on the store). After they are auto generated you can take a read through each one and adjust them as needed. Here is a video showing how to add them:

I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.

If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


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AiTrillion
Shopify Partner
4016 239 728

Hey @GuidALifeLouThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some ways to make your store even better and make people want to purchase:

- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.

- Use relevant and appealing thumbnail images. 

- Make these titles a little shorter.

AiTrillion_0-1624102770942.png

- Change the brand logo. It doesn't look great.

- Add a favicon.

- You need to work on the layout of the store and make your store professional, appealing & trustworthy. 

- Add policies/ about us/ contact us information in the footer.

Setup product recommendations on product pages as well as cart pages.

Setup web push notifications in your store and it will help you in reaching your customers and visitors directly.

Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.

 

To add product recommendations, push notification, email marketing automation you can install the app AiTrillion.

P.S- Free plan available, you can install AiTrillion for free here.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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Hi @GuidALifeLou 

Your website not redirecting . I would like to suggest few features which helps in increasing traffic and make traffic into conversion. Pls check.

 

Screenshot (45).png

->Product Review: There are no reviews on the products. Add customer review , so that customer can review on your products. In product page place product review to know more information about products ,which makes customer to buy .

->Add Testimonials: Testimonials give customers confidence in your product. They can resolve a customer’s primary concerns, make them feel good about contacting you, and solidify their decision to buy your products. Add testimonials in footer of home page.

->Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.

->Credits and Rewards: Credits helps to increase the orders, and make customers to buy the products with rewards and credits. You can give credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. Setup a reward program for giving points and let customers redeem on their next purchase.


->Social sharing : As per promotion, Try add discount on social sharing feature home page to promote your store by your customers. For this, you may consider our app Tuecus it has Free plan too.

-> I would like to suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .

-> You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.

->Add Product description below add to cart in product page.

->As per navigation, customers sometimes may lost track of their products they wished to purchase, try to add Wishlist feature and recently viewed products feature.

->Wishlist : Add 'Wishlist" button beside add to cart . Wishlist will helps us to send emails to customers to drag his intension towards item and make him to buy.

->Recently viewed items: Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore. Better to add recently viewed items in product page


I would wish that you will take this suggestions into consideration to increase traffic into your store. I suggest our app Customer Account Page for enjoying all this features and to attract customers.

Hope If you find it useful, leave a like and accept solution to let me know!

Thanks
team Tuecus

 

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
If the my answer is helpful to you? Click Like/Accept Solution to let me Know!!
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