Cool idea to give back, that's awesome, but I couldn't find anything about the charity you're donating to.
I would showcase where you give the charity, and link to your partner(s) that you donate to. This does 2 things:
1) Shows people it's legit
2) Spreads the good vibes with your partner(s) and invites them to do the same, showcasing you.
From the current branding, it sounds like by buying the coffee a $1 latte is donated to someone (or "charity", but not sure who / what that is).
I love the idea of giving $x per sale, I would consider adjusting the branding though to not be just about donating. I think it should be forefront in your messaging... I like the "give a latte" phrase and I would make that the tagline, but for your actual branding I think it would be good to create a logo / brand name that focuses on being a cool company with the highest quality coffee you can provide, and then bonus your brand gives back to charity (definitely say what you're giving back to so it's not just an empty promise).
If you're coffee is "premium", I would also include that in the About / branding. I don't know what makes a coffee premium, but if it's in the name I would like to know when I'm ordering it, why it is being advertised as premium / better than other coffees on the market. Maybe it's organic, or goes through a special process, etc... that's an opportunity for you to do some story telling, and story telling is key for small brands.
One way to approach this as a new company is to answer this question preemptively: "why should I buy this unknown bag of coffee instead of the brands I already like or buy at the super market". I think working to answer that question will help you project your branding to show people why your coffee is better.
For your contact email, rather than using a gmail address, use your brand to make it look professional (example: firstname.lastname@example.org).
Hope that feedback helps, just sharing what was my experience as an outsider viewing for the first time.
This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 6 years of providing solutions for about 100.000+ active Shopify merchants.
I have just taken a quick look at your website and I picked up some plus points are:
However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is increased accordingly.
1. Having a sticky menu
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
2. Featured image
It is of great importance that the featured image should describe what you are selling within the 5 first minutes of accessing your store.
Though this cup of cappuccino makes me melt right at the moment accessing the store, I believe that it would even be better if you fully show the featured image. I think you could make the text box a little bit transparent. It’s up to your creativity!
3. CTA buttons
As you might know, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, probably enhancing the conversion rates.
Perfect!! You place the right CTA on the right place ~ Please rest assured that all CTA buttons will have the same styling to boost the conversion rate.
4. Add space among sections
As you can see in my screenshot below, the sections seem to be close together. If you add some space to separate them, I bet your store outlook would be more professional
5. Add hover images
I highly recommend you add hover images for the product list here. By this way, the customers would be more curious about your product and I bet you would have more clicks than now!
6. Highlight keywords
“Great coffee. Great causes”, right? The message is repeatedly displayed which is ideal. However, just a minor thing I would love to feedback here is that please highlight the heading in a more outstanding way than the text below. You can resize the text or change the color then
7. Remove the newsletter out of the footer
It’s okay to put it at the end of the page but please place it right beyond the footer to keep in touch with your customers, dear
Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, please give it a LIKE or mark it as a SOLUTION. Let me know if you have any questions.
P/s: BFCM is coming. You can amplify your sales this holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.
PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
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Hello @GiveALatte ,
I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.
Rating and Reviews: Customer reviews are fixes the value of of product, And these will decides the your business growth. These will helps to increasing of your customers.
Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.
You can increase your niche then visitors are spare more time.
Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.