got some sales and then suddenly no sales for a week

[teetawat]

Hello there, i just start my home decor niche store on May 2020 and got about 20 sales within a month. On the very first 2 weeks sales came consistently then stop. So i paused ads and started again on 27 May. i started getting some sales However, Since 5 June i have no sales at all.  Most of my sales are same products and category, I have no idea what i have done wrong. I use Google shopping ads to drive my visitors. this is my website   https://minimalistnordic.com/

if you dont mind having my website audit, it would be appreciated.

Thank you so much

[EmmanuelFlossie]

I guess you have used Shopify's default settings and are using Smart Shopping. Smart Shopping is ok, if you have enough data to feed it.

It requires at least 25 sales in the last 45 days (more better) and a consistent flow of sales.

It also requires the remarketing tag to be installed correctly where the id matches the id in the feed: https://feedarmy.com/kb/adding-google-adwords-remarketing-tag-to-shopify/

If the conversion data is not great, consider using Standard Shopping campaigns. This does require more work an knowhow, but will provide better results.

Smart shopping is great when it works, but when it fails, there is not much you can do about it.

Also data feed quality is a big factor, so make sure you add all the requirements and recommendations: https://support.google.com/merchants/answer/7052112?hl=en

Hope this helps.

[teetawat]

Hello EmmanuelFlossie

thanks for your comment. I do not use smart shopping. only search and Google shopping ads. still confused why data results are inconsistent.

[EmmanuelFlossie]

Google Shopping ads can be smart or standard. Double check, if you can see search terms in the campaign, you are using standard.

Incosistent data is common and you will need to analyze your account, such as auction insight, traffic, what changed in the feed, did you make a price change. And hundreds of other things.

Unfortunately there is no 1 answer to help fix your issue. Carefully inspect and analyze your account and data feed.

[Aizada]

Hi @teetawat 

It is hard to tell what exactly affected your sales, but it seems to be some external factor. I am assuming it must have some changes on the platform that you were running ads on or maybe you have changed something in the ads. 

There are two possible factors here; 

-If the traffic is the same, but the bounce rate is higher than it is the settings and filters of the ads that are working incorrectly. 

-If you stopped getting traffic than the ads must have been broken 

In both options though, it is best to take a close look into the setting and maybe consider things that have been going in the world, or your country at the time when you had sales and when you stopped. 

But let me tell you, you have one of the best home decor selling sites I have seen in a long time. So there is no way that your site is the issue of the sales. 

Hopefully, you find the issue soon and start getting sales again :) 

And, if you have a couple of minutes, take a look at my app Growave that has 6 marketing features in one. I think you will find it quite interesting for your site as well! 

[DeepVarnish]

Hi - 

If all of the sales are primarily coming from Google Shopping/ads, then that is definitely the first place to look. As others have pointed out, over time Google can lock in on certain keywords or search terms or you could be blowing through your ad budget on clicks for products that aren't selling as well as the products that took off right away. There's been a lot of talk about "smart" campaigns--if you're running one you won't be able to dig as deep into search terms to identify potential negative keywords (keywords you don't want your ads to show for). 

• Log into Google Ads
• If you see a magnifying glass next to your campaign, you're running a search campaign. If you see a magic wand, it's a smart campaign.
• For search campaigns: Click on the campaign. Look for "keywords" and then "search terms" over the periods you mentioned. Look for any phrases that triggered your ads that aren't relevant. Add them as negative keywords.
• For shopping campaigns: Click on the campaign. Click "products" and look at ad spend, conversions, and cost per conversion by product over those same time frames. If there are products that are eating up your budget and not selling, consider removing them from your shopping feed. 

Also look at changes before the sale. Are you seeing a similar number of add to carts/initiate checkouts? Or have those dropped as well?

I hope that helps. Happy to answer any questions.

Shawn
Marketing Strategy @ Deep Varnish
https://experts.shopify.com/shawn-graham 

[Droppersstop]

Hello @teetawat ,

I just had a look at your store, it looks really great, there are few suggestions from my side, hope that helps you

• I have noticed that there is no search option for your website, customers will find difficult to search for their required products without the search option, so try implementing search option on your site. 
• Try to add SEO friendly titles for your products so that it will be very helpful in marketing your products.
• I found that there are only fewer products in your store, add more products in the collection so that your customers will have a lot of options to select and purchase.

Hope our feedback helps you,

Regards,

Droppersstop

[teetawat]

Hello @DeepVarnish @Aizada @Droppersstop ,

Thank you for deep analysis. I have run normal shopping campaign not smart shopping camapign.  The products that consume a lot of my budgets are the same as the products that converted. However, ROI is not that good. I have excluded products that not get impression and low clicks. for add to cart/ initiate checkout rate is the same, not change so much

Thanks,

[DeepVarnish]

Thank you. Very helpful to know. I would look at negative keywords next to see if you can eliminate any unwanted clicks while also improving your cost per conversion https://support.google.com/google-ads/answer/6275313?hl=en. 

Shawn

Marketing Strategy @ Deep Varnish
https://experts.shopify.com/shawn-graham

[Sajay]

Hey @teetawat 

Your store looks pretty great on the first look, good job! There might be some issues with the ads - I would strongly suggest following the advice the people above have given. I don’t think the problem lies in your website. I do have a few observations though:

1. The pop-up notification of “someone buying the oil painting of African Woman” shows up on every page, multiple times. It could become irritating after a while. Same with the 20% notification. I’d suggest don’t trigger it on every page, just trigger an exit intent pop-up.
2. About us - You’ve given a nice explanation about your company. I would say add a human factor to it by talking more about the owner, include pictures and make it polished. A good, personal about us page makes your brand stand out and connect with users. 
3. Add some information about shipping. Shipping pages are some of the most read pages on a website. How much time, shipping charges, etc. all of these details should be provided to the users

I hope your problem gets solved.

Cheers.