Have traffic, no sales.

[AZA]

• I have my store more than one year. I have traffic from ads, but no sales. Help me please, what is my mistake. The link to my website is aza-handmade-jewelry.myshopify.com.

[CutOutWiz]

Hello @AZA, I hope you are doing well. Here are my suggestions for you to increase your sales:

• 

  Add more information about your products.

• Your images don't look professional nor attractive. You can take help from professional photo editing services like ours to get better results.
• Try to add some reviewer ratings to increase the credibility of your site. 
• Respond quickly whenever a customer asks for anything.
• You can also change the user interface of your website as well.

To know more about this, please go through the blog You have great faith in your online shop but why aren't visitors converting. 

Wish you all the best. Happy selling. 

[RichardNguyen · Accepted solution]

Hi @AZA ,

I'm Richard - CRO Expert at PageFly Landing Page Builder.

Congrats on your new store. I have just had a look at your store. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

 Your header is taking up a big area now. You should make it smaller or be displayed on this place or you can find a way to stick it on the left side. It's better to make this header have different colors when you scroll. You can see an example on our website below.

2. You need a more suitable banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. That content is hard to see your banner now.

What should you do?

- Add a premium banner. It makes your site more professional and helps attract the attention of customers

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling.

-  You can use a slideshow if you have many products to show. And the image should be a background and the heading and text are overlaid with a CTA button.

3. Add more content on your homepage

Besides the hero banner, I suggest that you should add more information in your homepage. It can be your collections and product lists to make intuitively what you are selling, for example, the best seller collections. Besides, you can add blogs or reviews of your customer as testimonials.

4. Classify principal and secondary Call-to-action (CTA) button on your Home page

One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate.

I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).

Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted in your page.

5. Have links to “Return Policy” and “Shipping Info” in the Footer 

Last but not least, you should display or link to an easy-to-read Return Policy or Delivery Policy information in your footer area. Because customers are not able to fully see, hold, or test a product before buying it online is one of the reasons many users sometimes exercise extreme due careful, closely inspecting images and reviews before buying. One of major factors for decreasing purchasing anxiety and reducing the consequences of purchasing the wrong product is by having liberal return policies.

In detail of shipping policy, I suggest that you should use ‘Delivery Date’ Instead of ‘Delivery Speed’. The customer won’t be worried about it containing the weekend or buying day. These tips will incentivize customers to make purchasing decisions.

To build a better Homepage, you also can take a look at our blog here : Personalize Your Homepage (link)

If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly  PageFly is a powerful page builder to help merchants to build pages.

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.

Good luck and have a nice day! Cheers!

[AiTrillion]

Hello @AZA, I hope you are doing well! here are some suggestions for your store:

- The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed.

- Setup Newsletter Subscription with automatic emails with thankyou and discount coupon.

- Setup Product recommendations on product pages as well as cart page.

- Enable Social media conversion techniques on the store for better conversion.

- Setup a reward program for giving points and let customers redeem on their next purchase.

If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.

Hope this Helps!