Hello, I just want to ask for suggestions on how to improve my store!

[alissapaints]

hello everyone,

i’ve recently opened my shop www.illustrationsbyalissa.com and i was wondering if anyone could take a look and lmk any recommendations/suggestions to improve it. i’m a small stationery business from the Philippines (mainly selling my art) and i would like to drive more foot traffic! 🙂 right now i’m really having a hard time reaching out to my market.

thank you in advance! ✨

[PageFly-Garcia · Accepted solution]

Hi  @alissapaints 

I am Garcia from PageFly - Shopify Advanced Page Builder App.  From my CRO expertise, I have some feedback for your Store and hope that they can help you increase sales. 

1. Have Favicon

A favicon is an opportunity to reinforce your brand identity. By using your logo or a unique icon, it helps users quickly recognize and associate your website with your brand.

A favicon is a small but significant element that contributes to branding, recognition, and a positive user experience. It's a simple way to add a professional touch to your website.

2. Include Outstanding CTA buttons

By including a Call-to-Action (CTA) button, you can effectively attract users' attention and guide them towards a specific action. Placed prominently at the top of a webpage, the hero banner acts as a focal point that immediately captures users' interest. For example:

This strategic positioning enhances the visibility of the CTA button, increasing the likelihood of user engagement and motivating them to take the desired action.

3. Have a benefit section

Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition. This helps reduce the bounce rate and increase the likelihood of purchase.

With Father's Day just around the corner, it's the perfect time to optimize your store's Conversion Rate Optimization (CRO) for optimal success. Given the relevance of your products to this occasion, there's great potential to capitalize on the festivities. 

• Offer special discounts: You can use a countdown timer element to create Limited-Time Promotions. Create a sense of urgency by highlighting the limited-time nature of these offers, encouraging customers to make a purchase for their dads.
  
• Provide personalized gift options: Enhance the gifting experience by offering personalized options such as monograms, engraving, or custom messages. This allows customers to create unique and thoughtful gifts tailored to their dad's preferences. 

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions. 

Cheers!
Garcia| PageFly team

[alissapaints]

These are very helpful! I really appreciate your response.

Thank you!! ✨🥹

Best,

Alissa

[namitjindal]

Hey @alissapaints ,

There are two parts to making sale on Shopify:

1) Getting the visitor to your store (Increase Traffic)
2) Convincing that visitor to purchase from you (Shopify CRO)

Looks like your issue is No. 1
Website traffic has everything to do with who knows about your store / how people find you. 

Here are some short term / long-term strategies you can use:

Strategies for Instant Traffic:

1. Paid Advertising: Using Google Ads, Facebook Ads, or other paid advertising platforms can quickly drive traffic to your store. Ensure that your targeting is well-optimized to attract relevant visitors.

2. Flash Sales and Promotions: Announce a time-limited sale or promotion on social media and through email newsletters to create a sense of urgency and draw in customers quickly.

3. Influencer Marketing: Partner with influencers for a shoutout or a product review. The followers of these influencers can quickly flood to your site.

4. Social Media Posts: Engaging posts or stories on social media platforms, particularly if they have a call-to-action, can drive immediate traffic.

5. Email Blasts: If you have an existing email list, sending out an email with an enticing offer can bring in traffic almost instantly.

6. Coupon and Deal Sites: List your discounts or special promotions on coupon and deal sites to attract bargain hunters.

Strategies for Gradual, Long-term Traffic:

1. Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs) takes time but yields long-lasting results.

2. Content Marketing: Regularly publishing blog posts, articles, and other content can slowly build an audience and drive organic traffic over time.

3. Building a Community: Creating and nurturing a community around your brand on platforms like Facebook Groups can take time, but it’s an excellent way to generate consistent, long-term traffic.

4. Customer Referral Programs: Implementing a referral program can slowly grow your customer base as your existing customers refer friends and family.

5. Brand Building and Public Relations: Building a strong brand through public relations efforts and collaborations can take time but creates a lasting presence that drives traffic over time.

6. Organic Social Media Growth: Consistently posting valuable content and engaging with your audience on social media can gradually build a following, which can translate into steady traffic.

7. Building Backlinks: Actively working to get other websites to link back to your store can enhance your SEO and gradually increase your organic traffic.

Remember that while the first set of strategies can get you immediate traffic, they might not always result in sustainable growth or the highest return on investment. The long-term strategies usually require more effort and patience but can be more cost-effective and result in a more loyal customer base in the long run. Combining both short-term and long-term strategies can be the key to sustained growth for your Shopify store.

[Shawna_Jeneen]

You have a great following on Instagram. I personally love stationary and consider myself to be a part of the “planner community.” I believe that community would be very interest in your art work and stickers. Start using hashtags that target the “planner community” online. It is HUGE and they seem to have endless money to burn when it comes to their planner decor. Good luck. 👍