Cal here from Shopify, thanks for reaching out to us. How are you today?
That is a great question. There is no 'one size fits all' answer for creating a strong, engaged, returning customer base. I've seen a lot of really varied approaches by successful businesses in creating this base.
Can you offer some more insight into your business? What type of products/services are you selling? What region are you operating in, and where is your target market? Another factor will be your marketing budget to put your brand and products in front of that target market. Have you given your business' branding much thought, yet?
What does your ideal customer look like? What are their behaviors and interests? Have you created some marketing personas?
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