Hello, would 💛 some feedback on my store eceauxdrinks.com

[Annabee]

eceauxdrinks.com

Thank you 

[NikkiElizDeMere]

Hi @Annabee! 

Here's some feedback for your store. 

Homepage

• "The spirit of cafe culture sans alcohol" is difficult to read. Screenshot below.

• Double check that "The spirit of cafe culture sans alcohol" is your unique value proposition.
  
  “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

• Update "Cocktails" in the main menu to "Cocktail recipes". Place each of the recipes on their own page with the name of the drink plus "recipe" as the title and header. Link to any products that are in the recipes from each recipe page.
  
  
• Add a main call-to-action above the fold. (What's the first step you want the customer to take? Encourage them to make it by adding a button and linking to the page in which they can accomplish the first step.)

Product pages

• Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock. Right now all items are out of stock / sold out. 
• There aren't any product collections linked from the main menu.
  
  
• The Echos landing page that is linked from the main menu doesn't contain any copy or photos.
• Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

• Consider offering free shipping on all products and just work shipping into product pricing. 

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

• Ensure all photographs of products are in high-resolution. Also ensure that products are shown in context. For example, a t-shirt store would provide photography of people actually wearing their shirts instead of photography of just the shirts.

According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

“About Us” page: 

• Talia Wolf shares 4 rules for creating a high-converting "About Us" page that I recommend double checking for your page:
• Make it about the customer
• Talk to your customer, not at them
• Tell the story
• Don’t just say it, show it

Social media

• If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

• Ensure that your website meets the standards on Google Search Central.
• For on-page SEO, add original, creative content to your home page and product pages.
• For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021: 

• Favicon optimization
• Breadcrumb optimization
• Meta descriptions
• Numbers in titles
• <title> boilerplate
• FAQ and how-to schema
• Relaunch top content
• Increase internal linking
• Update old content with new links
• Remove unnecessary links
• Mobile link parity audit
• Invest in long-form content
• Use more headers
• Leverage topic clusters
• Bring content out of tabs
• Core Web Vitals
• Limit sitemaps to 10,000
• Leverage dynamic sitemaps
• Passive link acquisition
• Page-level link intersect
• Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

[PageFly · Accepted solution]

Hi @Annabee 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants. 

Your store has some good points:

• Have a favicon: This is one of the great things to make your store unique. You can check this tutorial here 
• Have a sticky menu: A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page

However, I would love to provide more

1. Home page

1.1 Add a CTA button on the hero banner

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store. You can make the heading on the banner on the hero as a clickable button.

1.2 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed. I notice you encourage customers to use the hashtag so it will be better if you also show Instagram feed. PageFly also has the Instagram element for you.

=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.

2. Product page

I take this page for example https://eceauxdrinks.com/products/tranquilite

2.1 Add Upsell section

This section can be placed under the product description to show more products. You can name it as You may also like or Frequently Bought Together, Most Recently Viewed, etc so that customers can see other products.

2.2 Show customers reviews

A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good.  

This is a good way to encourage customers to view more products because your store is proactively giving them more choices.

=> What helps you to build your store more easily, especially what helps you to you build all options I comment on above is a page builder.

It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly.

[Annabee]

Hi @NikkiElizDeMere 

Thank you so much for the great advice!! will implement 🙂

[Annabee]

thank you so much for you advice- Much appreciated!!

[AiTrillion]

Hello @Annabee, Sachin here, from the AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some inputs from my side:

- The viewport is too small.

- In the footer menu, add returns & refund policy.

- Add an announcement bar to highlight important information that you don't want your customers to miss out on.

- Setup product recommendations on product pages as well as cart pages.

- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. It also helps to reduce the abandoned cart rate.

Moreover, what helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this Helps! 

[Annabee]

thank you so much for your feedback- Much appreciated👍