Help! 100+ sessions per day but no conversions!

[ValiaCo]

Hello Shopify community,

I launched my online toy store this month, and while I know it is a slow January for many I am still confused as to why I cannot convert the vast majority of my site visitors. Would kind souls please take a look and give me some solid feedback as to what steps I may be missing? Couple things to preface:

-I know I have limited product listed and the challenge that poses. I am bootstrapping this business so bear with me while I build capital for my next product set. 

-I am consistently running social media ads and getting very good traffic from those considering how new the site is, with most landing directly on my product pages...and still very VERY few conversions. 100+ sessions today and no sales. Any advice as to what you may see as lacking or missing from these pages would be so helpful, thank you.

I genuinely would like to know what could be improved, and I thank you in advance for any gentle insight you can send my way. Every day I am striving to improve! Site below:

https://valiacoshop.com/

[biznazz101]

Congrats on starting your store, it looks good!

Here are my suggestions:
-Homepage banner and announcement bar could be improved. Particularly the size could be better so that it all fits on the screen.

-Your homepage content (icons, buttons, etc) should link to products or something else in your store, currently only the banner button is clickable, you want navigation as fast and easy as possible for customers.

-I think a video of your product being used somewhere on your site would make a great addition.

-The bottom of your product pages, that text section needs more bottom padding and alignment looks odd.

-Overall more elements could be added, and the existing ones adjusted to better represent your brand and make it more visually appealing.

-You could also consider trying influencer marketing using a platform like Youtube, Tiktok etc

Hope that is helpful to you!
@biznazz101 

[ValiaCo]

Your feedback helped so much, thank you! I added a video on the homepage in the hopes it would strengthen my brand, and after some agonizing hours I added linked pages to additional copy about sensory play and my brand's story. Your advice was very insightful and I tried my best to put it into action. Thank you! 

[PageFly-Kate]

Hi @ValiaCo,

This is Kate from PageFly - Shopify Landing Page Builder app.

Based on my experience, your store looks fantastic with its stunning images, easy navigation, and clear text. Drawing from my extensive knowledge in CRO (Conversion Rate Optimization), I would like to recommend a few suggestions to enhance your conversion rates:

1. Strengthen the Story of Your Brand

The concept of sensory play is both appealing and tactile, which is excellent for resonating with parents and subsequently converting them into customers. If you plan to sell more items in the future, consider making “sensory play” a consistent theme in your business.

At this stage, it would be beneficial to show and tell visitors more about the “sensory factors”.

For example, in your hero banner, consider displaying images of children interacting with the rolls or parents and their children making cookies. Currently, the image in your hero banner reveals little about the roll or sensory play. As a buyer, I might mistakenly think you are selling playdough.

You are doing great here, showing the benefits of sensory play and children engaging with the toys. Think about illustrating how parents can play with their children to strengthen family bonds.

Adding a section about your brand and story can be impactful. Sharing your journey can touch customers' hearts, which in turn, helps with conversions. For instance:

2. Combine benefits into 1 section 

To avoid distracting visitors, consider consolidating these benefits into a single section.

3. Double-check the information on your product page 

Product details are crucial. They reflect the professionalism of your store. On the Pond Nature Rollers (set of six), some product information needs correction, such as:

4. Add FAQs section 

Since sensory play might be a novel concept to some, incorporating an FAQs section on your product page could address common concerns related to the product. For example

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[ValiaCo]

Oh my goodness, thank you for your very encouraging and detailed critique! I found your advice very helpful. I worked through the night to implement as much of your advice as I could, and I'll continue tweaking as needed once I get more sleep, ha. I really do mean it when I say your feedback helped so much. I am still stumped as to how to customize the product details to each individual product, but I think I will crack that soon (metafields, maybe?) Thank you for pointing that out...I had edited not realizing it affected all products. 

Additional site imagery is coming in as I can plan shoots, so thank you for that feedback as well. Shopify is the most helpful community and I am grateful. Onward! 

[PageFly-Kate]

Hi @ValiaCo ,

I'm really glad to know that my suggestions have been helpful to you. It's wonderful to hear about the progress you've made with your online store, especially your dedication to improving it. I wish you continued success and hope your store thrives even more. If you need any more advice, please let me know on this reply.

Have a nice day!

Kate - PageFly Team

[MooseDesk]

Hi @ValiaCo,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congrats on your new store! I can tell you have put a lot of effort into building this. I love your idea about Sensory Toys, and I truly believe that simple tools are the best we can offer kids in this overstimulated world we live in. However, I have some comments to make the good get even better. Here are some of my recommendations for better conversion rate, please kindly check.

1. Hero Section:

• This section will directly represent what you are selling and how the story behind your business attracts customers. Your current image is quite good, but you can consider displaying the image that showcases the beautiful moments of bonding and connection between parents and children when playing rollers. Don't forget to capture the soft lighting that conveys a feeling of warmth and love. I think this will be a practical approach that will impress visitors and touch their emotions.

2. Header Section

• Your current header seems quite large, I recommend you should minimize the header so customers can easily see more about product and your brand information when they scroll down.

3. Add Cart icon 

• I see your add-to-cart button does not include the cart icon. I recommend you should create a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart. 

4.  Add FAQ Section

• Consumers typically have a lot of questions so create a straightforward FAQ (commonly asked questions) section can address the majority of them. Having an FAQ section on your website can provide visitors with a better experience and convert them into customers. For example:

5. Footer Section 

• I recommend you might consider sorting footer section by categories to help navigate so users can easily find the necessary information. Here is a good example you can take a look at: 

6. Customer Support

Sometimes, self-service channel might not be efficient to address all the concerns of your customers. That is when you need your support team with a communication channel. There are many apps that can help you integrate a help widget on your page where users can submit their requests to your team.

If you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you!