I would like advice on getting traffic to my store. I have tried FB ads, I have FB and Instagram pages. I share high quality content.
FB ads are useless. Should I be tagging my store?
My url is dividedequalszero.myshopify.com
Help and thank you!
This is Moira from the Social Care team at Shopify. Thanks for posting, and a very warm welcome to the Community!
It’s great to hear you are wanting to implement some tools to help drive traffic to your store as this is a very important part of running an online business. Learning these tips and tricks early on in your entrepreneur journey is very commendable! I certainly have a few suggestions that will help your website appear on Google so customers can find your store.
What steps have you taken to improve your search engine ranking so far? Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Here are some steps that will definitely help you improve your store search engine ranking:
Rename the image - When uploading an image to your store, make sure to rename the image with a descriptive file name that will relate to the product in the image. By doing this, the search engine can understand what the image is related to.
Use keywords - Search engine filter searches using keywords and so make sure these keywords appear in your page titles, image ALT text (good for people who have visual impairment), meta descriptions, and page's content. Here is a guide on how to add keywords to your store.
Search | Wordtracker - Use this Keyword Tool to help you find the most popular keyword searches for your products
Meta descriptions - Products, Collections, and Pages all have meta descriptions that you’re able to customize yourself, in the Edit website SEO section at the bottom of their admin pages.
SEO description - There are a couple of things that you should keep in mind in order to have an SEO description that ranks well. You want to write the description as if you’re writing it to a potential customer, touching on descriptive words about the product and its use. A lot of the time merchants list keywords without any structure, thinking the more keywords the better - but this is not the case. We have a great blog post with further detail on this.
Submit your site map to Google - All Shopify stores generate a sitemap, a site map contains all links to your products, product images, pages, collections, and more. The search engine uses a sitemap to suggest your site so that your store's pages appear in search results. To enable the said feature here is a video on how to verify your site with Google and submit a sitemap.
Overall, SEO is a really great path to take because the upside of getting unpaid (free) traffic is certainly great. It can help keep your advertising costs down and increase your sales!
One last thing I do recommend is getting structured data for your site. Structured data can help increase your SEO and make you look better to Google. Structured data helps Google understand what you're selling better. In turn, structured data can encourage Google and other search engines to show you more in search results (since they'll know what you're selling). Lastly, structured data helps Google award your site with something called "rich snippets" which are enhanced search results. These rich snippets pop out because they display pricing, availability, and star ratings.
One way to get structured data is by installing an app like Get Clicked SEO which can do this for you automatically. This app communicates with Google and supplies them with the information they need so you can get awarded with "rich snippets". Rich snippets are great because they can increase your click-through rate (by being more eye-catching and standing out).
Have you had the chance to explore the free resources we offer to help you up-level your business? Shopify Compass is my favorite resource for video courses, tutorials, and live workshops. There is always new content added, and you can learn many important subjects, from marketing to goal setting.
If you're interested in listening to something while you're on the go, we also have our podcasts that you may be interested in.
Here are a couple of additional resources that can help you out after you work through the list above:
Once you have tackled the SEO suggestions I have mentioned, please reach back out and let us know how you got on. I’m happy to answer any questions you think of as you continue to work on your business.
Moira | Social Care @ Shopify
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