High Bounce rate, Good traffic, No conversion

[DaisyDesigns]

Hi, I have had my shop for a year started out really well, now since February I am experiencing a very high bounce rate, I have really good traffic, no sales since February My SEO is 98% I have a lot of traffic from Google, Facebook and Pinterest. My website is DaisyDesignsandCreations.Com Appreciate any feedback.  Expensive are getting to high and may have to close my shop. Not what I want at all. 

[umitdemir]

Hi,

It's a great achievement that you have good traffic; that's a solid start. I believe, although it might be a bit controversial, that many Shopify websites using free or paid themes from the Theme Store already have a strong technical SEO foundation. So, you might not need to focus too much on technical SEO.

Instead, concentrate on improving your SEO through content like blog articles. Well-written, interesting blog posts can significantly boost your search engine rankings and drive more traffic.

Regarding your bounce rate, there could be several reasons. One possibility is the user interface (UI) of your website. I find it a bit cluttered, and it might not be easy for users to quickly add items to their cart and proceed to checkout.

Here are some specific observations:

Navigation Bar: The navigation bar with your logo is quite large, taking up half the screen. A more streamlined design would look more professional.
Slider: The "Shop Now" button on the slider doesn't link to a relevant page with content. 

Text Content: The text content in various sections seems generic and could benefit from a more engaging tone.
Best regards,
Ümit Demir

[DaisyDesigns]

Thank you for your feedback and letting me know my link was not working. As far as my SEO my theme is not bought from Shopify. I’ve worked my tail off for a year to improve my SEO.  Thanks again! 

[MooseDesk]

Hi @DaisyDesigns,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Revamp the Navigation Menu:

Some links in the navigation menu appear to lead to blank or incomplete pages. Ensure that all links direct to fully developed content. Additionally, consider adding a dedicated menu for size guides and washing instructions, which would be more helpful than how they are currently presented.

2. Revamp the Hero Section:

The hero banner should immediately communicate what you are selling. Right now, it doesn’t do that as clearly as it could. A more specific and engaging description will help visitors understand your offerings and encourage them to stay and explore further.

You should place this banner in your sales and promotion section: 

3. Clarify Your Product Offering Section:

You’ve included a section beneath the hero banner to showcase your product lines, which is great. However, as it stands, customers may find it unclear and feel confused about what you’re offering. Simplifying this section could help reduce drop-offs. Additionally, you already have banners for New Arrivals and Best Sellers, so consider removing any redundant sections.

This is the section I mention:

4. Add Pagination to Banners:

The automatic switching of your banners is a nice touch, but customers may miss some content if it switches too quickly. Consider adding pagination controls so they can manually navigate through the banners.

This is the section I mention: 

5. Create a Dedicated Sales and Promotions Section:

Currently, promotions are scattered throughout the website, which might cause customers to overlook them. Grouping all promotions into a single, easily visible section will make them more accessible and encourage sales.

6. Move the Subscribe Section Above the Footer:

Placing the subscribe section higher on the page, just above the footer, will make it easier for customers to find without disrupting their journey through the store.

This is the section I mention: 

7. Enhance the About Us Section:

Right now, the "About Us" description is too brief and may not draw customers in. Adding more detail will help convey your brand’s story and increase engagement. The link to the full "About Us" page is useful, but the teaser needs to be more compelling to keep customers interested.

8. Include a Testimonials Section:

Adding a section for customer testimonials can help build trust and give potential buyers the confidence they need to make a purchase.

9. Improve the Footer:

Your footer would benefit from having your contact information and other details to reassure customers that you’re a legitimate store. This will build trust and credibility.

10. Add Product Specifications on the Product Page:

Right now, product pages only include a general description. Adding detailed specifications like materials and other relevant features will help customers make more informed buying decisions.

11. Add a Communication Widget:

Implementing a widget that allows customers to track their orders will improve their overall experience and increase their satisfaction.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button. 

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

With FAQ builder, here are some of our templates: 

FAQ page: 

Contact us page: 

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[DaisyDesigns · Accepted solution]

Thank you for your feedback! This is exactly what I was asking for. The screen shots with suggestions are very helpful! I will also look into a communication widget and apply the other suggestions. Thank you again!!