High Bounce Rate

taylorthomas
Excursionist
16 1 4

Hi all! I have a website thats been around for a while. Looking at our analytics I noticed we have a relatively high bounce rate of 84.50% in the last 90 days on average for all product landing page type. I think this is very high and I want some recommendations on things I might be able to fix? 

 

My website URL is www.firstsourcewireless.com

 

Any suggestions would be great!

Replies 5 (5)

PageFly-Kate
Shopify Partner
1123 330 327

Hi @taylorthomas

 

This is Kate from PageFly - Shopify Landing Page Builder app.

 

You're doing a great job with your store. I noticed the clear layout, trust signals, and easy navigation during my visit. Bellow are some suggestions that I believe that I will help you. 

 

BOUNCE RATE 

A high bounce rate on a website can be caused by a number of issues. Here's what I found on your site:

 

1. Visitor experience

Your blog posts rank well for important keywords, like "Best Headsets for Plant Tours & Guides in High Noise." However, the content experience needs improvement. Some product links are broken.

PageFlyKate_0-1715219557261.png

This can lead to a high bounce rate for organic visitors from Google.

 

👉🏼Use a tool to check your top-performing pages and optimize the visitor experience to ensure there are no errors.

PageFlyKate_1-1715219557488.png

2. The target audience

Your products are specialized, not regular consumer items. In some cases, visitors or searchers may not be decision-makers. This isn't necessarily bad, based on my experience.

👉🏼You can follow the process to improve your site and serve the right target audience: 

  • Define customer persona 
  • Find niche keywords based on customer behavior and product search processes within each segment
  • Analyze successful competitors for your niche keywords and learn from their strategies

CONVERSION RATE OPTIMIZATION 

Based on one of your top-performing keywords, “VHF and UHF”, I would suggest you improve the bellow tactics to boost your conversion rate. 

1. Add a comparing table 

Your collection page briefly describes VHF and UHF two-way radios. However, you can enhance the user experience.

PageFlyKate_2-1715219557015.png

👉🏼Add a table comparing key features of products in the collection. For example: 

PageFlyKate_3-1715219558212.png

2. Add infographic/video to product images

Your product pages could benefit from more visual aids to capture visitor attention. Explain what's included and highlight product features.

PageFlyKate_4-1715219557522.png

👉🏼Add infographics or videos that showcase your products in more detail. For example: 

PageFlyKate_5-1715219558044.png

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards,

Kate | PageFly

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


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taylorthomas
Excursionist
16 1 4

Wow thank you! These are all great ideas that I will be adding to my website.

sumanthjois1996
Shopify Partner
20 0 4

Few things:

 

  • Your products are expensive, People need to know they can trust you. To start you can add trust badges like free shipping, secure checkout etc.
  • Add a phone-number in your header. This helps build trust as well
  • Better product descriptions. Try make them stand out and easy to consume

There's podcast on Spotify called The Dropship Podcast. You might find it helpful -- its all about high-ticket ecommerce.

PageCrafter - Build Beautiful Product Descriptions that Improve Conversion

DM me your product page and I will help you improve it for free.
taylorthomas
Excursionist
16 1 4

Thanks! Ill check the podcast out

gandharv1
Excursionist
16 2 1

Hi, 
I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/1RSkg_XbNzCjMG30zSA_5pNlZxRYCpMOT/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/1jvBJb1ce0RF5WICClF4JfXvUs0G0aXIR/view?usp=sharing. Particularly, for you, the top fold feedback might be relevant. Hope this is useful to you. If possible, do give me feedback on it.