high bounce rate

[amoiparis327]

Hi everyone!! I just redesigned the website www.studioamparis.com because it was not getting a lot of traffic and now I have a problem with the bounce rate which is super high !! Could anyone tell me why this is happening and what I should change please ??? thank you for your kindness xx

[PageFly-Kate · Accepted solution]

Hi @amoiparis327, 

This is Kate from PageFly - Shopify Landing Page Builder app.

You're doing a great job with your store. I noticed the clear layout, good images, and easy navigation during my visit. Below are some suggestions that I believe that it will help you. 

HOMEPAGE

1. Improve the social proof

Social proof works by tapping into the basic human instinct to follow the actions of others, building trust and credibility, and lowering barriers to making purchases online. To enhance your trendy items section, incorporate social proof to boost your conversion rate.

Consider collaborating with fashion Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs). Send them your popular items and request review videos. Display these reviews on your online store in various ways, such as shoppable images, to provide compelling social proof.

2. Strengthen your brand message 

Your welcome section introduces visitors to "a world where style meets comfort, and every outfit tells a story," which is a unique and appealing message. However, this can be improved:

You should consider:  

• Positioning: Place this message prominently on the first screen visitors see. It should be concise yet impactful, delivering the essence of your brand immediately.
• Visuals: Include more photos and videos that showcase the comfort of your items in real-life settings, rather than relying solely on studio images.

3. Add a promotion section 

With the approach of summer, demand for summer items may increase. Seize this seasonal opportunity to boost sales by amplifying your promotion efforts. 

👉 Strategically place countdown timers across your site to create a sense of urgency. This tactic not only highlights your offers but also encourages timely action from visitors, leveraging the seasonal increase in demand to your advantage.

PRODUCT PAGE

1. Enhance trust with Testimonials and Reviews

You should include real customer testimonials and star ratings to build trust and credibility. As a result, you will not only foster a sense of community but also build a strong foundation of trust and credibility. 

For the reviews, here are some strategies to help you get honest feedback:

• Encourage Reviews: Send follow-up emails or include package inserts asking for feedback.
• Offer Incentives: Provide discounts or gifts in exchange for customer reviews.
• Utilize Social Proof: Leverage reviews from social media or other platforms.
• Soft Launch: Start by selling to friends and family who are likely to leave reviews.
• Product Sampling: Send products to influencers for honest reviews.
• Focus on Customer Service: Outstanding service often translates to positive reviews.
• Promote Review Importance: Communicate the value of reviews to your community.

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[PageFly-Kate · Accepted solution]

Hi @amoiparis327, 

This is Kate from PageFly - Shopify Landing Page Builder app.

You're doing a great job with your store. I noticed the clear layout, good images, and easy navigation during my visit. Below are some suggestions that I believe that it will help you. 

HOMEPAGE

1. Improve the social proof

Social proof works by tapping into the basic human instinct to follow the actions of others, building trust and credibility, and lowering barriers to making purchases online. To enhance your trendy items section, incorporate social proof to boost your conversion rate.

Consider collaborating with fashion Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs). Send them your popular items and request review videos. Display these reviews on your online store in various ways, such as shoppable images, to provide compelling social proof.

2. Strengthen your brand message 

Your welcome section introduces visitors to "a world where style meets comfort, and every outfit tells a story," which is a unique and appealing message. However, this can be improved:

You should consider:  

• Positioning: Place this message prominently on the first screen visitors see. It should be concise yet impactful, delivering the essence of your brand immediately.
• Visuals: Include more photos and videos that showcase the comfort of your items in real-life settings, rather than relying solely on studio images.

3. Add a promotion section 

With the approach of summer, demand for summer items may increase. Seize this seasonal opportunity to boost sales by amplifying your promotion efforts. 

👉 Strategically place countdown timers across your site to create a sense of urgency. This tactic not only highlights your offers but also encourages timely action from visitors, leveraging the seasonal increase in demand to your advantage.

PRODUCT PAGE

1. Enhance trust with Testimonials and Reviews

You should include real customer testimonials and star ratings to build trust and credibility. As a result, you will not only foster a sense of community but also build a strong foundation of trust and credibility. 

For the reviews, here are some strategies to help you get honest feedback:

• Encourage Reviews: Send follow-up emails or include package inserts asking for feedback.
• Offer Incentives: Provide discounts or gifts in exchange for customer reviews.
• Utilize Social Proof: Leverage reviews from social media or other platforms.
• Soft Launch: Start by selling to friends and family who are likely to leave reviews.
• Product Sampling: Send products to influencers for honest reviews.
• Focus on Customer Service: Outstanding service often translates to positive reviews.
• Promote Review Importance: Communicate the value of reviews to your community.

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1. Announcement bar can be more highlighted.

2.Wishlist missing

3. Social media Icon missing 

                                                                                                                   You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.
1. Add featured products on the home page with an add to cart button.

2.Featured Products / all Titles should be Optimized and Seo Friendly.

3.Add Meta Description for all Products 

4.Add sticky add to cart button on home page collection features.
5. Add a Lead magnet section on Home Page 

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges bellow add to cart or Buy now Button 

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 37 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[amoiparis327]

Hi do you know how to add anchor links to the blog that mead to products by any chance ? thanks if you know i will be sure to look into all you said . 

[MooseDesk]

Hi @amoiparis327 

Thanks for reaching out to the community. This is MooseDesk - Helpdesk/FAQ page builder app that aligns perfectly with your Start-up.

Let us quickly jot down some issues with your store that might cause high bounce rate

- The menu navigation should focus a little bit more on the products. All branding page like Press, News, Vision ...) can be put into big category like 'About A Moi Paris'

- A section that list all kinds of products you are selling so customers understand what they should expect/look for in this store

- Listing your products in collage display (4 products for 2 -3 rows for example) so customers can browse and look through all products without scrolling

- You have a Press page I found very convincing. Please consider to add a section showing those in Homepage. This could attract a lot of customers.

- Try differentiate each section by changing the color background. 

- Add a customer support widget and FAQ page so customers can understand better or raise a question to you. You can do all of that with MooseDesk if you feel like finding an app for this.

 

---

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, congratulations on creating such an inviting online store! Keep up the fantastic work, and I wish you the best of luck in the future 

[lf-ecom-shops · Accepted solution]

The thing kate from pagefly said is tbh real trash. I'm in Ecom for multiple years now and your brand message is not the biggest problem lol. Here are the problems:

1. Change your font, it looks kinda unappealing 

2. Yes, one thing were Kate was right, social proof, you definitely need more

3. Get rid of the spamy pop ups, especially when you sell high ticket

4. Get a logo please

5. YOUR OFFERS: No one would buy a dress with a 1k pricemark from a scamy site with 0 social proof and no brand reputation

6. Ads are probably also not good

That was all for the beginning, I was brutally honest but you need that in business @amoiparis327 . 

Regards,

Florian

[amoiparis327]

hello Florian and thanks  for your neat advice lol . I saw popups in many stores for discounts in newsletter cause I need to receive emails for email marketing. how do you suggest I do that? For the font what kind of font would you use? I genuinely would like input. and yes any criticism is good it helps. I make clothes and web is not my domain lol

[lf-ecom-shops]

Popups are OK, but I'd just do one popup, after about 25 seconds. Then, what I'd do look through Shopifys fonts or go to Google Fonts and search for a good font there. If you want to use a font from Google Fonts it will be a little bit difficult, but I can show you how to do it. But Poppins usually fits every store. And do you do the clothes yourself or is it dropshipping or something different. And if you want more, just send my team an email: business.lf.ecom@gmail.com since the msg would be way to long here.