Honest feedback on my store (Traffic but No Sales)

[Franz5]

Hi everyone!

It’s been a month that I launched my online store, I did everything including hiring someone for SEO and doing fb,instagram, google ads - the results in traffic were very good however I am not getting sales. There were some who are adding to card and abandoning check outs. 

Is there something wrong with my website? Products? Or am I not getting the right target market? I need your honest feedback guys, it will really be a great help for me. Thank you all!

lovefashiondaily.com

[Growave]

Hey, @Franz5 

It is Growave. Welcome to Shopify. 

1. Add favicon. Unique favicon helps to stand out from your competitors on the user's web. And there is tutorial how to adjust it:

https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

1. In order to make the user experience comfortable, care about sticking the menu bar. Cause it disappears when the customer scrolls down and it takes time to scroll back and move to another page

1. Keep the fonts through the whole store to make it attractive

1. Arrange the content on the Home page. There are too many points that attract attention. Figure out what is more relevant to push customers for purchasing.

1. Put the link to Free Shipping point on the top in order to get reliable information. 

1. Work on the header of website. Enlarge the size of font of menu bar text to make visible and highlight your store name

1. I recommend you develop your store with new reviews. More than 80% of customers purchase after reading reviews. Growave’s Review app allows to upload photo reviews. This feature escalates social proof to your products. Showcase all your reviews in a slider or carousels with photos on your Home page for further effectiveness.

The most time saving tool of Growave is automated personalized review request emails to your customers based on what they have bought. It reminds customers several times after purchasing. You can be sure of building strong brand loyalty. Surely, visual appeal on the front-end might have your brand colors with a logo.

These are our basic suggestions. We will be in touch with you to answer any of your questions! Good Luck!

[Addyz]

What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.

The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.

If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.

[AiTrillion]

Hello @Franz5, I hope you are doing well! Sachin here, from the AiTrillion Team at Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and your branding is well done. I do also have a few suggestions to offer you:

- Add testimonials or review carousel on the homepage. 

- Display the collection list on the homepage.

- Product page looks good. 

- Enable Social media conversion techniques on the store for better conversion.

- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work. 

- Run email and push campaigns to reach and retarget your customers.

For conversion, you need to engage your visitors coming to your site. Make your website interactive and increase engagement on your website. This will help you in customer retention. If your store is engaging then it will help you to reduce the Customer Churn Rate i.e a percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!