- Reduce the blank space in the header menu.
- On the collection page, add a 'add to cart' button below the product.
- Make your announcement bar clickable and add a call to action button on it to let customers take an action on it.
- On the homepage, add a section of trending and new products to attract visitors to browse the new trends and new collection in your store.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
- Add a discount popup.
To add the above marketing engagement tools to optimize the conversions of your store there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
Hope this helps!
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