How can I boost my store's conversion rate?

[George_Greenhil]

Hey guys,

Our store has been going for around 5 years now and it's doing pretty well.

Our conversion rate on average is around 3.1% with 3.5k visits per day but would like to try and improve this if possible to try and get to a 3.5-4% conversion rate.

Any feedback or recommendations would be very welcome.

Store URL: https://proteinpackage.co.uk/

[George_Greenhil]

Hey @Utkarsh2013 

Thanks for getting back to me - we have tried to optimise for speed - how can we improve this further?

[PageFly-Garcia]

Hi @George_Greenhil,

This is Garcia at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I understand that building a beautiful website is not simple. From my CRO expertise, I’d love to give you my suggestions about your collection page as hereby:

1. Add more white space between product

Increase the amount of white space between products to enhance comprehension and emphasize each product. 

This helps improve the overall user experience and can contribute to an increased conversion rate.

2. Display Filter tab directly

While opening a few (or a few dozen) tabs may not seem like a big deal, too much digital clutter can be troublesome. Having too many browser tabs open can make visitors less productive, and make it harder for them to focus on products.

Instead of displaying another new tab, you can display it directly on the center of the page like this:

3. Add “Add to cart” button to have higher conversion rate

Based on my experience, one of effective ways to improve higher conversion rates is adding a prominent call-to-action (CTA) button on every product in the product list. This shortcut allows potential customers to make quick purchases without the need for additional clicks to access detailed product information.

Before: 

After: you can refer to how a well-know brand such as Colourpop applying this

4. Add user ratings and number ratings

Testimonials or ratings always play an important role in building trust with your customers. I bet that your customers will be more trusted when seeing this and no more hesitation to click buy one. By doing this, you can help them to find out which product is the best seller.

Here is the example:

5. Add content about sale campaign to attract customers

With the selling season approaching, don't miss out on promotional campaigns to boost your CRO. Prepare for the holidays and seize the opportunity to increase sales. Even if you haven't started planning for Back-to-School, it's not too late. Take these actions into account:

• Offer promotions and discounts, including appealing deals and bundle offers for your Back-to-School collection. Consider offering discounts, freebies, or exclusive student incentives to attract shoppers.
• Create a dedicated Back-to-School landing page on your website. Showcase featured products, promotions, and campaign information with an appealing design that aligns with the theme. Make it user-friendly for easy navigation and purchases.

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out. Best of luck with your online store!

Warm regards,

Garcia | PageFly team.