Re: How to Improve Conversion Rate
Hi @kpcollectibles ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:
1. Change the background color of the sticky header
When customers scroll down, the transparent background may cause the text to overlap with the product media, making it difficult to read and diminishing the overall visual impact. We believe that every product deserves to be showcased in its best light, and ensuring that your customers can clearly view and appreciate your offerings is paramount.
To address this, I recommend considering an alternative background color for the hero banner. By selecting a solid color that complements your products, you can create a visually appealing and user-friendly experience.
2. Add more sections on the home page
Currently, your home page features two sections, which provide a clean and uncluttered look. While simplicity can be powerful, adding a few more sections could offer numerous benefits for your online presence.
Here are some suggested sections that can be added to the home page to enhance its content and engagement:
- Testimonials/Reviews: Share positive feedback from satisfied customers to establish credibility and inspire trust
- Video Content: Include engaging videos that showcase your products, provide tutorials, or share behind-the-scenes insights
- Social Media Integration: Display feeds or links to your social media profiles to encourage visitors to connect and stay updated
3. Include direct links in the footer to the "Shipping Info" pages.
Users, in my opinion, need to know about the site's return policy and shipping choices before making a purchase decision. It might go in the footer or in this Shipping Details link. Users' need to learn about the return policy is directly linked to shipping information – how much would they lose on any non-refundable shipping expenses if they have to return a product? In fact, some consumers value shipping information so much that they want to know what shipping alternatives are available to them before they commit to purchasing a product.
4. Display more product images under the main product media
Showcasing your products from every angle for several compelling reasons.
- Providing multiple perspectives of a product gives potential customers a comprehensive understanding of its features and design.
- Displaying products from various angles helps to minimize any potential misunderstandings or misconceptions.
- Presenting products from every angle demonstrates a commitment to quality and customer satisfaction.
Overall, in today's competitive online marketplace, high-quality, multi-angle images enhance the overall appeal of the product, making it more likely to stand out amidst the multitude of options available to consumers.
You can take this picture below as reference:
5. Run a holiday sales promotion.
Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:
- Halloween Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.
- Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.
- Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.
Hope my answer will be helpful.
Cheers!
Kate| PageFly team
Hi @kpcollectibles ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I’d love to give you my suggestions as hereby:
1. Change the background color of the sticky header
When customers scroll down, the transparent background may cause the text to overlap with the product media, making it difficult to read and diminishing the overall visual impact. We believe that every product deserves to be showcased in its best light, and ensuring that your customers can clearly view and appreciate your offerings is paramount.
To address this, I recommend considering an alternative background color for the hero banner. By selecting a solid color that complements your products, you can create a visually appealing and user-friendly experience.
2. Add more sections on the home page
Currently, your home page features two sections, which provide a clean and uncluttered look. While simplicity can be powerful, adding a few more sections could offer numerous benefits for your online presence.
Here are some suggested sections that can be added to the home page to enhance its content and engagement:
- Testimonials/Reviews: Share positive feedback from satisfied customers to establish credibility and inspire trust
- Video Content: Include engaging videos that showcase your products, provide tutorials, or share behind-the-scenes insights
- Social Media Integration: Display feeds or links to your social media profiles to encourage visitors to connect and stay updated
3. Include direct links in the footer to the "Shipping Info" pages.
Users, in my opinion, need to know about the site's return policy and shipping choices before making a purchase decision. It might go in the footer or in this Shipping Details link. Users' need to learn about the return policy is directly linked to shipping information – how much would they lose on any non-refundable shipping expenses if they have to return a product? In fact, some consumers value shipping information so much that they want to know what shipping alternatives are available to them before they commit to purchasing a product.
4. Display more product images under the main product media
Showcasing your products from every angle for several compelling reasons.
- Providing multiple perspectives of a product gives potential customers a comprehensive understanding of its features and design.
- Displaying products from various angles helps to minimize any potential misunderstandings or misconceptions.
- Presenting products from every angle demonstrates a commitment to quality and customer satisfaction.
Overall, in today's competitive online marketplace, high-quality, multi-angle images enhance the overall appeal of the product, making it more likely to stand out amidst the multitude of options available to consumers.
You can take this picture below as reference:
5. Run a holiday sales promotion.
Running a promotion for holiday sales is a great way to attract more customers looking for special gifts or accessories. Here are some creative promotion ideas to make your holiday promotions a success:
- Halloween Discounts: Offer a special discount exclusively for clients. This could be a flat percentage off or a tiered discount based on the total purchase amount.
- Free Gift with Purchase: Offer a free, smaller jewelry item with every purchase over a certain amount. This encourages customers to spend more to receive the added value.
- Social media marketing: Leverage social media platforms to promote your holiday offers and engage with your audience. Run festive-themed campaigns, share user-generated content, and interact with customers to build brand loyalty.
Hope my answer will be helpful.
Cheers!
Kate| PageFly team
