How can I boost my website's conversion rate?

kpcollectibles
Tourist
6 0 4

Happy Tuesday Shopify community!  I am looking for feedback on my website.  I average nearly 100 visitors per day, but my conversion rate it hovering around 0.65%.  How could I improve this rate?  Is there something on my website that would deter customers from completing a purchase?  A fresh set of eyes and any feedback is greatly appreciated!  Thanks!  www.kpcollectibles.com

Replies 7 (7)
Wgentech
Shopify Partner
3 0 0

In my opinion, there are many reasons that make customers decide to not purchase.
After reviewing with the marketing and designer team, I have the following comments.
1. Menu can be thought of as a mega menu to better navigate customers as well as help customers have more ideas about each category.

2. The current homepage is still sketchy and not really impressive enough to create trust from customers. 70% of customers leave the website after they review and have no feelings about the home page.
you can add some sections like
+ Category list
+ Featured products
+ Add promotional or event information if any
+ Add social media channels

3. Designing a clean product list on the homepage is not really clear and professional.

4. In the footer you should add additional information such as shipping, certificates if any and improve the UI of this area

Important thing
https://pagespeed.web.dev/analysis/https-kpcollectibles-com/9egxqarx6q?form_factor=mobile

Google's score and site performance are currently at an average level, which directly affects customer experience as well as SEO. You should pay attention to this issue and improve it soon to help customers increase their experience.
In fact, customers will leave as soon as they wait 3 seconds. Many of the websites we support have similar problems
Mobile should around 75 score and 90 score for desktop.
As I see this site you can make it better.

This is only our suggestion for home page. If you have time I can make a quick meeting also help you make an audit for your site.
Here is my contact 
Email: business@wgentech.com  
WhatsApp: (82)010 3028 4010

PageFly-Kate
Shopify Partner
1170 341 344

Hi @kpcollectibles ,

 

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

 

1. Add favicon to your store

A unique favicon helps your store stand out and be easily recognizable to customers:

PageFlyKate_0-1697020251085.png

 

2. Avoid blank space on the page

To improve the visual appeal of the page on laptops, consider adding more products to the empty space. This will help fill it up and create a more engaging layout.

PageFlyKate_1-1697020251415.png

 

3. Add more information on the footer

Here are some common information you might consider including:

  • Contact Information: This could include your physical address, email address, and phone number. It's important for users to have a way to reach out to you.
  • Shipping Policy and Terms of Service: If applicable, include links to your shipping policy and terms of service documents.

PageFlyKate_2-1697020250414.png

 

4. Add testimonial - customer reviews

  • Customer reviews are proof of product quality and can help build customer trust. Display star ratings or add text and photo reviews. Reviews are crucial for online shopping.
  • You can check this image for reference:

PageFlyKate_3-1697020251275.png

 

5. Prepare for holiday campaign

I noticed that you are running a Halloween campaign. You might want to consider adding an announcement section:

The announcement section is dedicated to sharing essential updates regarding shipping, discounts, and ongoing promotional campaigns for the store. Additionally, featuring a countdown timer serves as a helpful prompt for customers to make swift decisions.

You can check this image for reference:

PageFlyKate_4-1697020251494.png

 

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

kpcollectibles
Tourist
6 0 4

Hi Kate,

 

Thank you for the feedback!  I went ahead and made a few of the changes that you suggested.  I feel that the layout of the page has improved, and it looks a bit more professional.  Please let me know if you have any other suggestions.  It is greatly appreciated!

PageFly-Kate
Shopify Partner
1170 341 344

Hi @kpcollectibles ,

 

Kate's here. I have checked your store again, and it looks great now, but I still find some blank spaces in these areas:

On laptop:

PageFlyKate_0-1697517183750.png

On mobile: 

PageFlyKate_1-1697517183784.png  

You can consider adding more products to the empty space too.

PageFlyKate_2-1697517183730.png

Best regards,

Kate | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

kpcollectibles
Tourist
6 0 4

I went ahead and made a few changes so that the blank space you mentioned is now filled.  I think it looks much more uniform now.  Thanks again!

Don
Shopify Staff
2780 199 391

Hi there, @kpcollectibles!

 

I can see you've already gotten some feedback on your store from the Community, that's great!

 

I wanted to chip in with some good general ideas we have for Conversion Rate Optimisation you can check out here on our blog. 

 

You might also want to look into how to use a Call to Action for your store, to get your customers clicking their way towards making a purchase!

 

I can see that you've already got an About Us page, that's great!

 

Check out some tips on how to get the most out of your About Us page here on our blog, as it's a great way to build trust with your customers.

 

In a more general sense, you can think about your Customers' Experience and how it might be improved upon to boost conversion or increase retention.

Don | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Gojiberry-Amee
Shopify Partner
184 12 48

Hi! One way to improve conversion rate is to find out where you are actually getting your converting visitors and which one of your marketing efforts give the best leads. You can accomplish this by installing a post-purchase marketing attribution survey app and ask your customers where they are coming from. Once you have enough data, focus effort on the marketing channel that's brining you the most qualified visitors. I hope this helps 🙂 

If you like my suggestion please give it a LIKE or mark it as a solution! ★★★★★

Gojiberry - Best post-purchase survey and feedback app for Shopify | Install on App Store for free
Shopify Community is helpful, BUT... why not start asking your customers for feedback instead?


The Ultimate 12 Best Practices to Growing Your Shopify Store