How can I boost sales on my new online store?

[GreenerBegin]

Hi, I'm looking for some feedback on my website. My online shop is a few months old. I had increase in traffic, but not much increase in sales. Any tips are greatly appreciated.

https://agreenerbeginning.com/

[Dirk]

Hey, @GreenerBegin 

Happy to offer some advice on your store. First things first, I love your product imagery on the store. The images are very clean and professional. High quality work, it translates to the notion that your products are also of high quality. 

I'd recommend devoting your top menu exclusively to Shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'catalog' menu item. The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot! 

If there is anything else I can help you with, please let me know.

[PageFly-Victor]

Hi @GreenerBegin,

This is PageFly- Advanced Page Builder. I have just had a look at your store. Your store is quite simple. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Add a favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can search for Adding a favicon to your store on the Help Center of Shopify to know how to add it.

2. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and the most useful way to access the necessary information for the customers when they reach your website. 

3. Invest in your hero banner and CTA buttons

The banner is particularly important to have attractive imagery and design. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.

Besides, a primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

4. Add Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. PageFly integrates with these apps. 

5. Always Highlight Core Product and Brand Features

You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.

6. Have a newsletter on your homepage

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!

You can refer to the picture below:

But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.

Good luck and have a nice day! 

Cheers!

PageFly

[flareAI]

Hello @GreenerBegin,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5+ million in sales from Google Search.

If my suggestions help you, please Like and Accept the solution to let me know

I would like to give you some suggestions regarding your store improvement.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here.
2. Add sections like 'New Arrivals', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Add Contact Us page for better customer interaction. Also display store's contact info like phone number, email address, and office address in the Contact Us page.
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Add social media for the store to increase the traffic
7. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, etc to the footer.
8. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
9. You can make the store's header menu more professional. Instead of 'Collections' menu, add product sub-categories so that its easy to go to each sections from any page.
10. Try to maintain the same image size while listing all products.

11. Add About Us page which is a reflection of the purpose and personality of the business.
12. Add more detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
13. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
14. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
15. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
16. Replace the footer placeholder "Our Mission" section with the related content

17. Add the correct content or remove the placeholder from product pages

When your customers search on Google, your product can be found only if Google has indexed the page. Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media combined. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels. Let flareAI help to get your products found on Google, the world's largest FREE eCommerce service. Sit back, relax.

I hope that the above list's tips will help you increase your store presence

Gina
flareAI

[INA_MSWEB]

I hope you are doing good and welcome to the Shopify Community!

I am Mehak from MS Web Designer (Top Rated Shopify Certified Experts and eCommerce Consultant from Singapore).

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header :

- Logo Should be clear and high quality 

- Wishlist Missing

-Favicon is missing

Homepage: ( First Impression is the last impression )

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. But below mentions some important observations though. 

- Add a hero banner with CTA where you can mention Target Audience’s Needs / Desires / Painpoints and Solutions.

- Add Featured Products Section with Same size images

- Add Featured Collections on Home Page

- Featured Products / all Title should be Optimized and Seo Friendly 

- Add Meta Description for all Products

- Add Featured Collections on Home Page 

- Add Trust Badges on Your Home Page 

- Highlight the USP of your products or services

- Add Sticky Cart Icon on Home Page, you can use the app "4-in-1 Sticky Add to cart" from the shopify app store

- Footer must be compact and informative and should contain all the important links like - About Us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ

Collection and Product Page:

Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales.

- Add Product Review on Collection Pages

- Add Sticky add to Cart and Buy now Button for Quick checkout

- Add Images Slider

- Add Related Products 

- Add Quantity Section

- Add Trust Badges below Add to Cart or Buy now Button

- All Product sizes should be the same size

- Add Products Batches like New, 10% Off, You Save $20 or Free Shipping

- Add Mouseover on 2nd image Features  

Cart Page:

I noticed that your site has no offers running currently. Am I right or did I miss anything? If you have discounts running (which is a perfect way to create sales), it’s advised that you go for the App ‘ Coupon discount on cart' from shopify app store  . This app provides the customer with the ability to choose a discount of their choice and finalize a purchase.

Speed Optimization:

Your site might be in need of Optimization too. As per Google Insights, your site scores 44 on moble and 96 on desktop which means that attention is required here. A well-optimized site rates 90+. This affects your SEO ranking and decides how many customers/visitors view or find your website.

 

Please feel free to contact us regarding any query

Thanks & Regards

[abdulrehman790]

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