How can I boost sales on my online store?

[PhoneHaven]

Hey everyone, we have been struggling to get sales and would like some feedback on our store!

Store link: https://phonehaven-5518.myshopify.com/

FYI: we are configuring the reviews, and making social media accounts and will buy a custom domain soon. 

[PageFly-Richard]

Hi @PhoneHaven,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:

HOMEPAGE

1. Add favicon to your homepage

Favicon will help your visitors locate a web page more easily. It also plays an important role in conveying trust about your brand.

2. Add the Testimonial section

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

3. Add more content in your homepage

3.1. Add blog section

The website has a blog section that provides customers with useful information and tips on choosing the phone accessories. This can be a valuable resource for the ones who are looking to find the suitable phone case, screen protectors, etc

3.2. Add a section about brand history

Adding a brand history section on the homepage can establish credibility, create an emotional connection, provide context, and differentiate from competitors. Sharing the brand's backstory can help visitors understand its legitimacy, reputation, and evolution.

4. Always include quick Add to cart buttons in product lists

It will save customers the trouble of having to click on a product in order to add it to their cart. 

5. Add Direct Links to “Shipping Info” in the Footer. 

You can consider adding direct stand-alone links to both ‘Shipping Info’ in the footer, as well as direct or indirect links to other secondary site content, because it will help your customers know clearly about the process of shipping a product to them.

Furthermore, pagespeed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google pagespeed score for your store such as Blum, Refresh, Dawn, etc

Best regards,

Richard | PageFly Team

[flareAI]

Hello @PhoneHaven,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. Hope you are having a good day.

Having taken a close look at your store, I believe that below suggestions could help drive sales.

1. Add favicon to help visitors locate your page easier when they have multiple tabs open. Also it will add overall branding consistency and their absence might be seen as unprofessional.
2. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

3. Display store's contact info like phone number, email address, and office address in the Contact Us page.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
6. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
7. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
8. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

I hope this is useful.

Gina

[Cedcommerce]

Hello @PhoneHaven,

We have analyzed your store and believe it has great potential, but some minor issues need to be addressed to improve further and increase sales. 

We've outlined these issues below, along with our recommendations on how to address them:

• The header section is too big and bulky, which can overwhelm users and covers the page. We recommend optimizing the header section to make it more streamlined and user-friendly.
• The theme color can be changed to a more vibrant option, making your store stand out and look more visually appealing to potential customers.
• As per Google Lighthouse, store performance is 43, which is very low. To improve your store's performance, we recommend working on SEO and speed optimization to help your store load faster and rank higher in search engine results.
• Consider changing your logo to make it more modern and reflect your brand's identity.
• Adding more CTA buttons in the featured section, like quick add to cart or buy now buttons, will make it easier for customers to make purchases and improve your conversion rates.
• Adding a favicon to your store will help improve brand recognition and make your store look more professional.
• The home page doesn't scroll freely, so we recommend checking with your developer to see if this issue can be resolved.
• Product certifications and trust badges can help build trust with potential customers and improve sales.
• The hero section needs a redesign to make it more eye-catching and compelling for potential customers.
• Improving your customer testimonials section by adding more detailed and positive feedback from satisfied customers will help build trust and encourage more sales. 
• Finally, it's essential to target the right set of buyers for your products. Understanding your target audience and tailoring your marketing and product offerings accordingly can help improve your sales and overall success.

If you need any help or guidance with implementing these changes, please don't hesitate to contact us or any other Shopify expert agency for assistance.

Thank you for the opportunity to provide feedback on your store, and we wish you all the best with your business endeavors.

Best regards,

CedCommerce