How can I boost traffic and sales for my online store?

[ragazzaka]

Hi, I have a store online shopbonitacollection.com and it has been really challenging to get traffic and sales. I would like to get some ideas please!

Thank you 

[bowerbirdretail]

Hi Ragazzaka, What are you using for marketing? Do you have ads running somewhere?

General store feedback:
1. I suggest changing the words on your pop-up. As a first time visitor, it's confusing. I don't know what you sell yet and I don't know why you're going to cheer me up. 
2. Remove 'LLC' from your logo. No large, trustworthy brand has LLC in their header and it makes you seem less professional.
3. Make your brand name stand out more at the top of the page. Its text should be larger than the free shipping banner text.

[PageFly-Richard]

Hi @ragazzaka,

This is Richard from PageFly – Shopify Landing Page Builder App and I would like to share some ideas.

 

Getting traffic

Getting traffic to a newly built Shopify store can challenging, but here are some strategies that can help you get started:

Optimize your store for search engines

Search engine optimization (SEO) can help your store rank higher in search engine results, making it easier for potential customers to find you. Some tips for optimizing your store include:

• Doing keyword research to find popular search terms related to your products
• Writing descriptive product titles and descriptions that include your target keywords
• Optimizing your images with descriptive filenames and alt tags
• Creating high-quality content on your blog that is optimized for your target keywords

Run paid ads campaign

Running paid social media ads to promote your products to your target audience. For your niche – Lifestyle, Pinterest ads can be a good option. Here’s how:

• Target people interested in your products: Pinterest is a visual search engine that's perfect for promoting products in the lifestyle niche, based on their searches and interests
• Showcase your products in a visually appealing way: Pinterest is a highly visual platform, so your ads need to be eye-catching and visually appealing – Use high-quality images or videos
• Retarget people who have shown interest in your products: With Pinterest retargeting ads, you can show ads to people who have already interacted with your brand on Pinterest or visited your Shopify store

Partner with other businesses

Partnering with other businesses in your niche can be a great way to get your store in front of a wider audience. Some ideas for partnering with other businesses include:

• Collaborating on a product or collection with a complementary brand
• Hosting a joint giveaway or contest with another business
• Writing guest blog posts for other websites in your niche, with a link back to your store

These are just a few strategies you can use to drive traffic to your new Shopify store. The key is to be patient and persistent, and to keep experimenting until you find what works best for your business.

Getting sales

Once people start to visit your store, there are several tips you can follow to increase your chances of getting sales:

Use social proof

Social proof can help build trust and encourage people to make a purchase. This includes customer reviews and testimonials, which can be displayed on your product pages or homepage.

Offer promotions and discounts

Offering discounts and promotions can encourage people to make a purchase. You can offer a discount to first-time customers or run a sale on specific products.

Enhance store visual appeal

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes: Blum, Sense, Dawn, etc.

Hope the ideas are helpful for you. Let me know if you have any questions!

Best of Luck,

– Richard | PageFly Team

[Dan-From-Ryviu]

Which country is your store heading to? Because almost your store in English but links and text in footer are in Spanish. 

You can get traffic by sharing your products on Facebook, facebook groups related to your products, instagram, pinterest, twitters...run facebook, google, tiktok ads. 

[flareAI]

Hello @ragazzaka,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
2. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
6. Add a FAQ page to provide information on frequent questions or concerns
7. Developing an optimal SEO product title and URL can assist search engines in accurately identifying your products and increasing traffic to your online store. Hence, strive to create distinctive and precise product titles and URLs.

8. Add detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Make the BUY NOW in the Home page banner clickable

12. Show the site content in one language. However, if you want to support multi-languages, you can consider enabling the multiple languages feature. 

Hope this helps

Gina

[oscprofessional]

@ragazzaka 

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Check this link for speed optimization of shopify store 👍

https://www.oscprofessionals.com/blog/shopify-speed-optimization-guide/

https://www.oscprofessionals.com/blog/shopify-speed-optimization-step-by-step-guide/

Compare your store with your competitors. Also, compare your product price with others. Also, check the shipping cost you are offering. 

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

Refer these blogs to get more knowledge about Conversion :

https://www.oscprofessionals.com/blog/improving-e-commerce-conversion-rate-in-shopify-store/

https://www.oscprofessionals.com/blog/10-techniques-guaranteed-to-increase-your-shopify-conversion-r...

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share with you a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[Aheadworks_team]

Hello,

If you're looking to increase traffic and sales to your online store, there are several strategies you can try. One effective strategy is to optimize your website for search engines using search engine optimization (SEO) techniques.

To get started, you might consider using an SEO app like SEOmatic. SEOmatic can help you optimize your website for search engines by providing recommendations for improving your website's structure, content, and meta tags. 

In addition to SEO, you might also consider using a translation and localization app like LangShop. LangShop can help you create a multilingual website and attract customers from different regions around the world. By making your website accessible to customers in their preferred language, you can increase the likelihood of making a sale.

Finally, you might also consider using other marketing strategies like social media advertising, email marketing, and influencer partnerships to attract more customers to your online store. By experimenting with different approaches and tracking your results, you can identify the strategies that work best for your business and continue to refine your marketing efforts over time.

Overall, by using a combination of SEO, localization, and other marketing strategies, you can increase traffic and sales to your online store and grow your business.

I am hopeful that my response will be of assistance to you.

Sincerely,

Aheadworks team.

[SEOProStaff]

Hi @ragazzaka ,

Getting traffic and sales can indeed be challenging, but there are several strategies you can implement to improve your store's visibility and attract customers. Firstly, focus on SEO to ensure your store appears in search results for relevant keywords. This includes optimizing your product titles, descriptions, and images. Social media marketing and influencer collaborations can also drive traffic. Consider running targeted ads on platforms where your audience is most active.

Incorporating SEOPro can significantly aid in these efforts. SEOPro helps identify and fix SEO issues within your Shopify store, enhancing your visibility on search engines. It offers features like SEO audits, bulk optimization tools, and recommendations for improving SEO scores for both products and collections. This can be a game-changer in driving organic traffic and improving sales.

Full disclosure: We are the developer of this app.