How can I boost traffic to my new online store?

[naglaka]

hello this is my first to activate my Shopify store at naglaka. Please help my website to have increase traffic, more sales and any recommendations on my site?

[oscprofessional]

Hello@naglaka 

As I can see you have multiple issues with your website. I will brief you on this.

• Low mobile page speed may kill your traffic and affect your conversion.
  
  I will brief you to manage your website speed easily.
  
  
  1. First Contentful Paint (FCP): FCP measures the time it takes for the browser to render the first piece of content on the screen. To improve FCP:
• Optimize Critical Resources: Ensure that essential resources such as HTML, CSS, and minimal JavaScript are loaded as quickly as possible. Prioritize the rendering of the initial content.
• Minimize Render-Blocking Resources: Reduce the impact of render-blocking resources, particularly external stylesheets and scripts. Inline critical CSS or use async/defer attributes.
• Optimize Images: Compress and resize images to reduce their size without compromising quality. Consider using responsive images to serve appropriately sized images for different screen sizes.
• Use Browser Caching: Set appropriate cache headers for static resources. This allows returning visitors to load cached resources, speeding up page load.
  
  2. Largest Contentful Paint (LCP): LCP measures the time it takes for the largest visible content element to render within the viewport. To improve LCP:

• Optimize Images and Videos: As with FCP, optimizing images and videos is crucial for LCP as well. Compress images and consider using lazy loading for images and videos that are not immediately visible.
• Minimize Third-Party Content: Limit the use of third-party scripts and resources that could slow down rendering. Evaluate the necessity of each third-party element.
• Use a Content Delivery Network (CDN): A CDN can help distribute your content across multiple servers, reducing the distance data needs to travel and potentially improving LCP.
• Reduce Server Response Time: Ensure that your web server is responding quickly to requests. Optimize server-side code and database queries.
• Preload Critical Resources: Use preloading techniques to load large content elements before they come into the viewport, reducing the delay when they need to be rendered.
  
  3. Cumulative Layout Shift (CLS): Cumulative Layout Shift measures the visual stability of a web page. It occurs when elements on a page shift their position as the page loads, which can be jarring for users. To fix CLS:

• Specify Dimensions: Always include width and height attributes for images and videos in HTML to reserve space and prevent layout shifts.
• Use CSS Transitions: When changing element sizes or positions, use CSS transitions to create smooth animations that minimize abrupt shifts.
• Preload Fonts and CSS: Preload fonts and critical CSS to ensure that they are available as early as possible during page loading.
  
  4. Total Blocking Time (TBT): Total Blocking Time measures the time during which the main thread of the browser is blocked and unresponsive due to JavaScript execution. To improve TBT:

• Minimize JavaScript Execution: Reduce unnecessary JavaScript and optimize its execution. Remove unused scripts and use async/defer attributes where appropriate.
• Lazy Loading: Implement lazy loading for images and other resources so that they are only loaded when they come into the viewport.
• Reduce Third-Party Scripts: Limit the number of third-party scripts, as they can significantly impact TBT.
  
  5. Speed Index: Speed Index measures how quickly the content of a page is visibly populated. It's an indicator of perceived load speed. To improve Speed Index:

• Prioritize Critical Resources: Ensure that critical resources like stylesheets and scripts needed to render above-the-fold content are loaded early.
• Optimize Images: Compress and optimize images to reduce their size without sacrificing quality. Use modern image formats like WebP.
• Minimize Render-Blocking CSS: Minimize and inline critical CSS to prevent delays in rendering.
• Use Browser Caching: Leverage browser caching to store resources locally, reducing the need to fetch them repeatedly.

Keep in mind that improving these metrics requires a combination of technical optimizations, efficient coding practices, and ongoing monitoring to ensure a smooth and fast user experience on your website.
If you need further help please let me know.

[Dan-From-Ryviu]

• Do not add Google AdSense on your eCommerce website. 
• Add favicon for your store
• Reduce height of your header 

[flareAI]

Hello @naglaka,

I am Gina from flareAI  app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here https://help.shopify.com/en/manual/online-store/images/add-favicon
2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Display store's contact info like phone number, email address, and office address in the Contact Us page.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Add social media for the store to increase the traffic. Social media icons in the footer of your Shopify store can increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.
6. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
7. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
10. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
11. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
12. Remove Powered by Shopify from footer and add your own branding to your store footer.
13. The Contact Us page link is incorrect. It is redirecting to About Us page link as https://naglaka.com/pages/about-us
14. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

15. Add CTA button like Shop Now, Buy Now in the Home page header banner
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Let me know if you have any further questions. If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.

Gina

[Ollie]

Hey @naglaka.
 
Thanks for reaching out. 
 
I appreciate that you have provided your online store URL for us to explore! Looking into your store, I noticed that you have Google Ads displaying on your store. I would heavy suggest that you remove these ads from the online store to allow your visitors to browse without interruptions. The reason I am bringing this to your attention is that when I selected on your header navigation bar, I received an additional popup from Google on your store. This is going to deter visitors from your store as it comes across as spam.
 
Add a slideshow section on your homepage to showcase your products. You can add a slideshow directly under the header navigation to allow your customers to learn more about the business without having to scroll. For example, you can include your best seller or favorite product in the slides. This is a great way to strengthen your brand!
 
I noticed that you do not have a favicon added to your homepage. A favicon is a small image that displays on the browser tab and represents the company/business - if you look at the top of your browser, I am sure you will see several favicons! You can add a favicon to your online store to add a polished look to your store. 
 
Let me know what you think.

[SEOProStaff]

Hi @naglaka ,

Congratulations on launching your Shopify store! Increasing traffic and sales involves a multifaceted approach, focusing on SEO, content marketing, social media engagement, and user experience. Begin by ensuring your website is optimized for search engines—research and use relevant keywords in your product titles, descriptions, and meta tags. Engage with your audience on social media platforms to drive traffic back to your site. Consider using content marketing to share valuable information related to your products or industry.

SEOPro can significantly aid in this effort by auditing your site for SEO issues and providing recommendations for improvement. It helps you optimize product and collection pages by fixing SEO titles, meta descriptions, and more, all of which are crucial for enhancing your site's visibility on search engines. Plus, its bulk optimization tools can save you time by updating multiple elements simultaneously.

Full disclosure: We are the developer of this app.