How can I convert Instagram and TikTok followers into customers?

[Danny53]

Hello everyone. I need help. Can you please view my store to give feed back and suggestions. Also how to grow on Instagram and Tiktok, how to convert followers into buyers.

www.970b46.myshopify.com

[Flexibot · Accepted solution]

Hi @Danny53,

Sure thing! Here's some thoughts I have on your store. I do like the looks of the bags and I think your store has a lot of potential with a few changes. Namely,

1) Overall the store lacks a sense of identity and/or brand. No logo, brand colours, or consistent themes are observable other than the 'Australian Outdoorsy Vibe', which I'm not sure gels well with the Italian Leather Handbag products. This makes the store appear unprofessional, thus losing customers' trust and hence lower conversions. To solve this, focus on developing a solid brand image with a logo, brand colours and a unique but consistent style throughout your store. Also the current domain should also be changed.

2) As I previously hinted at, I'm not sure that the product images, particularly the background, is best for the type of product you're telling. I would go for a simple, clean, white background for such products. This gives a sense of elegance and professionalism which is essential for such a product line.

3) The hero section needs to communicate the values of your brand, rather than just 'Browse our latest products'. When viewers land on your website, they likely will not care about your products. But if you have something like 'Set Yourself Up For Success' as the main heading, and then 'Premium Italian Leather Bags' then that is a lot more helpful. Maybe this could be the angle that your brand takes - using fashion to create a professional image that will set up you for success in other parts of your life for example. In any case, having a message/stance that speaks to a type of person is essential.

Overall I'd focus on these things if you want to level up your current site and increase the chance of site visitors converting.

Hopefully that helps, Jack.

[Flexibot · Accepted solution]

Hi @Danny53,

Sure thing! Here's some thoughts I have on your store. I do like the looks of the bags and I think your store has a lot of potential with a few changes. Namely,

1) Overall the store lacks a sense of identity and/or brand. No logo, brand colours, or consistent themes are observable other than the 'Australian Outdoorsy Vibe', which I'm not sure gels well with the Italian Leather Handbag products. This makes the store appear unprofessional, thus losing customers' trust and hence lower conversions. To solve this, focus on developing a solid brand image with a logo, brand colours and a unique but consistent style throughout your store. Also the current domain should also be changed.

2) As I previously hinted at, I'm not sure that the product images, particularly the background, is best for the type of product you're telling. I would go for a simple, clean, white background for such products. This gives a sense of elegance and professionalism which is essential for such a product line.

3) The hero section needs to communicate the values of your brand, rather than just 'Browse our latest products'. When viewers land on your website, they likely will not care about your products. But if you have something like 'Set Yourself Up For Success' as the main heading, and then 'Premium Italian Leather Bags' then that is a lot more helpful. Maybe this could be the angle that your brand takes - using fashion to create a professional image that will set up you for success in other parts of your life for example. In any case, having a message/stance that speaks to a type of person is essential.

Overall I'd focus on these things if you want to level up your current site and increase the chance of site visitors converting.

Hopefully that helps, Jack.

[Stockistly · Accepted solution]

Hi @Danny53 ,

Congrats on creating the store.

I agree with @Flexibot  here, a good logo will be a great place to start as it gives that brand identity and credibility.

Menus:  Check the styling of the menu, the best way to get a benchmark will be to look at the website of another store you like and try to customise your store based on your taste. 

Product Images: Try to keep the product images the same height so that the product layout will be aligned.

More sections: Try to add more sections if you can, maybe feature some blog posts on the home page and so on.

Hope this helps.

Thanks,

Rahul