How can I effectively expand my Canadian store to the USA market?

[Labrayonneetcie]

Need feedback on my store please? Started in June. 

labrayonneetcie.ca

Thank you

right now only selling in Canada but thinking of expanding my market to USA but don’t know we’re to start. Any thoughts?

Thank you 

[MooseDesk · Accepted solution]

Hi @Labrayonneetcie ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Header/Navigation bar

Since there are only 3 navigation options and you have much space on the Header, my suggestion is to switch hamburger menu to the traditional, horizontal navigation bar. This would help you fill out the unnecessary empty spaces and allow visitors to quickly identify the navigation options. Besides, you can adjust the positions of Language, Account login and Cart Page to the center and to be aligned with the navigation options on the left.

2. Highlighting your brand features

Users are quick to evaluate not only the product catalog, but also the brand’s policies, value proposition, and trustworthiness on your homepage. The lack of clarity towards any of these concerns can result in premature abandonment.

• Value proposition can be a short statement that communicates who you are and what unique benefits, values that your products offer to the customers. It can be located right below your hero banner. 
• What are your policies that buyers need to be mindful with? For example, money-back guarantees, delivery terms, secured checkouts, etc.

• Testimonials with actual statements from real customers on what they have said about your products would be great to acquire trust for your store.

3. Customer support

To allow users to quickly submit their questions, concerns, or feedback, you should also integrate a help widget where users can have an option to initiate a live conversation or submit a ticket via email channel. This widget is usually located at the bottom left corner of the page and it can be easily accessed by the users.   

Example:

---

So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[Labrayonneetcie]

Hello everyone! I would like to provide you more details. Now i posted my question with the intention of getting responses within this forum. Now since i posted my question, I’ve been receiving a lot of messages through instagram, Facebook and email from people that are trying to sell me their services. I am not interested. My primary intention was that we could share within this forum so that not only but everyone can benefit from it. Alos let me add some precision on my question. My store is only an online store. I don’t have a storefront and don’t have any intention on having one, not even in the USA. What I’m looking in to is the possibility of maybe selling to Usa customer because the way my store is setup is only canadien customer can purchase on my store. 
now with that said, if you’re intention in communicating with me is to sell me services, please don’t, I have no intention and will not purchase any services from anyone. If you want to help with no intention of getting money in exchange, you’re more then welcome to do so.  

thank you 

[NathanN43]

Hello,

Your store's design is definitely a good start, although at the moment it is very basic. I would recommend having all the links from the header and not from the drop down, this will make the store pages easier to access. Also I would recommend adding an about us section so your audience can know more about your store and this can build credibility. 

Nathan

[Gojiberry-Amee]

Hi Labrayonneetcie! Let me start by saying I like the aesthetic of your store! I took a quick look and noticed that you have featured only a few products on your front page. Your front page is "prime real estate" and it would be good to feature a list of many products on there. This also helps evoke shopper confidence since your store now looks a bit plain and simple. You have also all these amazing categories! Why not also list them on the homepage by categories as well? 

I would also recommend getting Gojiberry Surveys & Feedback and use the post-purchase 5-seconds test features to ask your valued customers what they think about your shop design etc. Because it doesn't matter so much what we think but it matters what your customers think. 

I hope this helps and best of luck with your new business 🙂 

[MooseDesk · Accepted solution]

Hi @Labrayonneetcie ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! It's truly impressive, and I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. Header/Navigation bar

Since there are only 3 navigation options and you have much space on the Header, my suggestion is to switch hamburger menu to the traditional, horizontal navigation bar. This would help you fill out the unnecessary empty spaces and allow visitors to quickly identify the navigation options. Besides, you can adjust the positions of Language, Account login and Cart Page to the center and to be aligned with the navigation options on the left.

2. Highlighting your brand features

Users are quick to evaluate not only the product catalog, but also the brand’s policies, value proposition, and trustworthiness on your homepage. The lack of clarity towards any of these concerns can result in premature abandonment.

• Value proposition can be a short statement that communicates who you are and what unique benefits, values that your products offer to the customers. It can be located right below your hero banner. 
• What are your policies that buyers need to be mindful with? For example, money-back guarantees, delivery terms, secured checkouts, etc.

• Testimonials with actual statements from real customers on what they have said about your products would be great to acquire trust for your store.

3. Customer support

To allow users to quickly submit their questions, concerns, or feedback, you should also integrate a help widget where users can have an option to initiate a live conversation or submit a ticket via email channel. This widget is usually located at the bottom left corner of the page and it can be easily accessed by the users.   

Example:

---

So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[PageFly-Kate · Accepted solution]

Hi @Labrayonneetcie ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and it's clear you've worked hard on it. I totally agree with suggestions from MooseDesk, but I'd love to share some suggestions as hereby:

1. Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it: https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Add more content to your Product page

• Shipping Information: Provide details about shipping options, estimated delivery times, and any associated costs
• Returns policy: Clearly state your policy regarding returns, exchanges, and refunds
• Related products: Offer suggestions for related or complementary products to encourage cross-selling
• Trust signals: Display trust badges, security icons, or certifications to reassure customers about the safety of their transaction
• Social Sharing button: Allow customers to easily share the product on social media platforms
• FAQ Section: Anticipate and address common questions about the product
• Customer Support information: Provide contact details or links to customer support for any questions or issues related to the product

3. Don't forget to prepare for upcoming sales season

As the holiday season approaches, and with many businesses already gearing up for festivities like Black Friday Cyber Monday, Thanksgiving and Christmas, you should prepare as soon as possible for this. I think candles can be a nice gift for the merchants to buy. Here is some tips for you:

• Holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors. Here is a sample:

• Countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions
• Holiday gift wrapping option: Offer a gift-wrapping service during checkout to make it convenient for customers who are purchasing gifts for others

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team