How can I enhance my luxury brand store's design and speed?

[PrajwalBisht03]

I am managing a store for a luxury brand and would be really grateful if anyone can provide their valuable feedback on what can I do to improve my store performance in terms of design and speed.

Here's the store link:

www.lovesummer.in

Any suggestions are welcome.

[Ollie · Accepted solution]

Hey @PrajwalBisht03.
 
Thanks for reaching out.
 
I appreciate that you have provided your online store URL for us to take a look and explore!
 
Looking into your online store, I noticed that you are not using an announcement bar for your homepage. You can use the announcement bar to inform your customers of any ongoing sales or free shipping offers they can take advantage of. It is a great way to get your visitors browsing through the available collections and products. 
 
You have a beautiful store and products! What do you think about including Product Reviews for your product pages? This can provide an extra sense of security for your customers if they see that they can share their experience with other customers. 
 
You could potentially add more slides to the slideshow section to strengthen your brand. A good example of this could be adding your favorite product or best seller to the slides. It can also allow your visitors to learn more about the products and business without needing to scroll. 
 
Let me know what you think.

[Ollie · Accepted solution]

Hey @PrajwalBisht03.
 
Thanks for reaching out.
 
I appreciate that you have provided your online store URL for us to take a look and explore!
 
Looking into your online store, I noticed that you are not using an announcement bar for your homepage. You can use the announcement bar to inform your customers of any ongoing sales or free shipping offers they can take advantage of. It is a great way to get your visitors browsing through the available collections and products. 
 
You have a beautiful store and products! What do you think about including Product Reviews for your product pages? This can provide an extra sense of security for your customers if they see that they can share their experience with other customers. 
 
You could potentially add more slides to the slideshow section to strengthen your brand. A good example of this could be adding your favorite product or best seller to the slides. It can also allow your visitors to learn more about the products and business without needing to scroll. 
 
Let me know what you think.

[PrajwalBisht03]

isn't adding more slide in top will reduce the speed?

[PrajwalBisht03]

Please read the question again.

I am not looking for any service, all I asked for is some productive feedback from the community.

[PageFly-Richard · Accepted solution]

Hi @PrajwalBisht03,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Make the header sticky

Sticky headers allow customers to easily access menu navigation regardless if they scroll down or up on your page. Customers can also use the sticky header to quickly reach the product search area.

2. Highlight the Call to action button

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

Add hover to each button: The customer will recognize that each button is functioning by hovering over it. 

3. Add “Add to cart" button to each product

An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages.

4. Add testimonials

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day.

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Best regards,

Richard | PageFly Team

[PrajwalBisht03]

I added quick shop button earlier, but I believe it affects the loading speed, so I removed it.

Can you clear this doubt?

[Cedcommerce]

Hello @PrajwalBisht03,

We have analyzed your store and found that the overall design looks sophisticated and premium, reflecting the nature of your business dealing in fashion ethnic clothing and accessories. However, we have also identified some minor issues that need to be addressed and resolved as soon as possible.

• Firstly, your store's performance and speed are at 47, as per Google Lighthouse, that’s considered poor. To rectify this issue, we recommend optimizing your store.
• Consider using a sticky header: A sticky header ensures that your store's navigation menu and logo is always visible and accessible to customers, no matter where they are on your site. This makes it easier for customers to explore your store and find what they are looking for without having to scroll up and down.
• Write actionable banner content and well-elaborated product descriptions: A banner that clearly conveys your store's value proposition and engages your customers can increase your store's conversion rate. In addition, well-elaborated product descriptions help customers understand the product features and benefits, leading to higher customer satisfaction and fewer returns.
• Create a filter for your most popular or most sold products: Creating a filter for your most popular or most sold products helps customers quickly find the products they want, increasing the chances of making a sale.
• Add well-highlighted CTA buttons in the featured New Arrivals section: Quick add to cart or buy now buttons in the featured New Arrivals section can prompt customers to make a purchase without having to navigate to the product page.
• Include a customer testimonials section: Customer testimonials build trust and credibility with potential customers, leading to higher conversion rates and customer loyalty.
• Utilize a product recommendation section: A product recommendation section can help customers discover products they may not have otherwise considered, leading to higher sales and customer satisfaction.

We recommend implementing these tips to improve your store's performance and enhance the overall customer experience. 

Best regards,

CedCommerce