How can I ensure my website is ready for a marketing campaign?

[earthrYte]

I have made my website and have been tweaking it here and there procrastinating from starting my marketing campaign. I am scared that if I start selling stuff technical problems will start coming up because I have not set up everything correctly. I was hoping to get some feedback and maybe people could help troubleshoot the website and see what works and what doesn't. Thank you for your time! earthrYte.com

[Gojiberry-Amee]

Hi EarthrYte, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

Your site looks quite wonderful and well-made. I took a look at your store and have a few suggestions that will help increase your conversion rate: 

1. Share more activities. It seems like your site is related to activism. Is this already a community? Have you done any community events or activities that can be shared on the site? 

2. Connect Social Media. If you already have a growing Instagram account, it would help to connect the feed to your main site, thus giving it more social proof. Research shows that 76% of customers buy products seen on social media posts. 

3. Testimonials. Try to showcase at least 5 testimonials on your site. Whether it's from friends and family, or your offline store customers. Having some social proof helps boost consumer confidence in your site. 

4. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team 

[Consentmo-GDPR]

Hello,

This is Alex from Consentmo GDPR Compliance

Your website is looking great, but I have some suggestions to make it even better:

1. Consider adding a sticky header menu can make navigation easier for your visitors. It keeps the menu visible as users scroll down the page, providing quick access to important links.

2. I would suggest placing a larger banner right below the header menu. This space is valuable for showcasing promotions, featured products, or your brand message, grabbing visitors' attention right away.

3. It is always good to have an "About Us" page. It gives your audience insights into your brand, mission, and the people behind it. It's a great way to build trust and connect with customers.

4. A testimonial section is another thing that you can consider as it can build credibility and trust. Customers' positive experiences and reviews can influence potential buyers.

5. Organize your footer with a menu that includes essential links like contact information, privacy policy, terms of service, and more. It improves website navigation.

6. The last but not least, consider integrating a compliance app to help with data protection and privacy regulations. It shows your commitment to safeguarding customer data. You know that these days it is crucial to manage your customer's data properly is crucial.

I hope that these changes will help you enhance the user experience and make your website even more appealing. Good luck! 🙂 

[PageFly-Kate]

Hi @earthrYte ,

This is Kate from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed, especially knowing you're just starting out. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates:

1. Have a favicon for your store

You should add the Favicon to your store. Favicons are of great importance to the overall effect of your website's imagery, improving its user experience, branding, and professionalism. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. You can check this Shopify Guideline to add a favicon.

2. Choose suitable images for the hover effect of your product

It's excellent that you've implemented a hover effect for your product images, as this will make your page more attractive to customers. This effect causes the product image to change when a viewer hovers over it.

1st Image: I recommend using the product image against a simple, one-color background, such as the white background you currently have.

2nd Image: It's beneficial to use a product image where a model is wearing the product, as you've done.

Note: Ensure that this hover effect is consistent across all your products, with both types of images. This will make your page look more cohesive and professional

3. Use contrasting colors 

I recommend using contrasting colors for the background and text to enhance readability and attractiveness. For instance, a white or light-colored background with black text would be ideal. This contrast will make the content more visually appealing and easier for viewers to read.

4. Add star rate and number of ratings 

You should Include Both the User Rating Average and the Number of Ratings in your product. Customers often check ratings, reviews, and feedback on the product before deciding to order it. You should include this section together with your product information to get more trustworthy. 

5. Have the countdown timer section

Add countdown timers for limited-time offers and flash sales. This will create a sense of urgency and encourage customers to buy now. You should set a limited time in a day that makes customers make a decision faster to order your product.

I hope you find these suggestions helpful in optimizing your website's conversion rate. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team