How can I improve conversions for my new online store?

[Rking101]

New Store only open for 10 days so far. I have had ~650 site visits and 4 sales total. Only 1 sale was from a customer other 3 are test orders and stuff. 

I need help with conversion

Store - fluffyandsoft.com

I have been adding stuff and changing minor things as I find the information from all you amazing people who post on the forums. 

No abandon checkouts. 

Running Ads on Pinterest, FB, Insta, Google and YouTube. Very small budget looking to get some data before spending more money. 

I have a Pinterest Board , FB and Insta. Posting almost daily. 1 to 2 blog posts a week. 

Will be adding a couple products a week and deleting one that are getting no traffic 

Liking and commenting to people reply’s. 

What’s Next? Thank you in advance 

[Rking101]

I’m also have started adding little Videos to my products

[Stacy_Zhuk]

Hello @Rking101,

You should pay attention to Google Analytics data and Search Console reports to get valuable information about the status of your website and understand customers' behavior. Besides, it will help you create new offers, maintain the content people interact with and update your website with the SEO keywords people are using and looking for.

You can set up some website visitor tracking tools - Hotjar, Smartlook or others.

Here are the most effective ways to increase the conversion rate:
improve website navigation
create high-quality descriptions of your products
use large, high-quality images
integrate product videos
cross-sell and upsell your products
optimize for mobile
support and guide your customers
enhance the security of your website
integrate different payment options
drive loyalty
implement testimonials & customer reviews
build and implement email marketing strategy
sell on social media

Test different approaches and find the ones that work for you best.

If you need any assistance, please, let me know.

Best regards,
Anastasia

[PageFly-Richard]

Hi @Naraperfumery,

I’m Richard - CRO expert from PageFly - Shopify Page Builder App.

Congrats on your new store!!! I have just taken a quick look at your website and here are some plus points:

• Have a clear search icon

• Have a sticky header: This will help customers navigate from every part of the homepage to any page of your store more conveniently.

That being said, here are some suggestions for your store to increase the conversion rate:

1. Have a favicon for your store

This makes your store look unique and professional. You can check this Shopify guide for more details https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Change the hero banner at the top of the homepage

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

Though the current banner can describe exactly what you're selling, it's cut off and of low quality. This might result in a high bounce rate so please recheck it asap.

3. CTA buttons

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

It’s great when you placed a “Make a Splash” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

But, please add a background color for it as it's now easily overlooked by the text in the banner.

And, rest assured that all CTA buttons should have the same styling to boost the conversion rate.

4. Avoid too much content

You might consider shortening the content placed in the footer of the page as it's now easily overlooked.

5. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

6. Update information in the footer

At least, the Logo and Return + Shipping policies should be placed here.

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts, or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive support and promotion from others.

And that's my feedback! Hope it helps your business.

Cheers!

Richard | PageFly Team

[AliReviews]

Hello @Rking101 ,

We had a look at your store site and saw your amazing works with your store. We suggest a few more things to improve your store design and increase your conversion rate.

1. Banner image:

- Your text is overlay the image, additionally, the text color is white can make it hard to read.

- Highlight your CTA button to make it clickable and more visible.

2. Too much texts:

This section has too much texts, it make your store site looks not pretty, you can optimize the content or invest it to make it in another page 

3. Product section:

- Make sure your texts align together and should list your price at exact the the price you want to sale. If you have many variants with different price for each variants, you can set the price as the lowest one.

- Highlight your CTA buttons to attract your customer, make it looks clickable and can add a hover effect.

Hope these can help you out. Let us know if you have any further questions, we'd love to assist.

Regards,

AliReviews team.

[flareAI]

Hello @Rking101,

I am Gina from flareAI app - free sales machine, and I am here to provide assistance.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
2. Make your product pages more informative by adding detailed product descriptions that outline the features and benefits of your products. Providing this valuable information can help increase customer engagement and encourage sales.

3. Display store's contact info like phone number, email address, and office address in the Contact Us page.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Optimize your footer with a more professional and functional look. Add links to pages like Contact Us, FAQ, Privacy Policy, Terms of Service, etc to the footer.
6. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
7. Discounts and limited-time offers will help to increase sales.
8. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

9. Add more detailed filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Consider adding more blogs in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
12. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
13. Use email marketing
Build an email list and send regular emails to keep customers engaged with your brand. Offer exclusive discounts and promotions to encourage customers to make a purchase.
14. Track your metrics
Use tools like Google Analytics to track your website's performance and see where you can make improvements. Look at metrics like bounce rate, time on site, and conversion rate to get a better understanding of how customers are interacting with your website.

Remember that improving your conversion rate is an ongoing process. Keep testing and tweaking your website and marketing efforts to find what works best for your business. Good luck!

Gina