How can I improve conversions for my new online store?

zkirak · ‎07-06-2023

I recently opened my store and starting Facebook and google ads. I get a decent number of site visitors but no conversions yet. Please give me feedback.

www.fromfestive.com

Thank you

NEDM · ‎07-06-2023

I would push your banner 'festive fun fashion and toys' to sit above your Arts and crafts on the home page.

You need to communicate with your audience the second they land on your website 'above the fold'.

At a quick glance I also noticed you're missing your privacy policy & terms and conditions. You are also missing a contact form on your contact us page.

Your about us page is very bland and needs more personality. People need to be able to connect with you and the brand in order to build trust.

Consider making your add to cart a more prominent colour.
Is that logo finished? Or are you just using dummy text?

PageFly-Garcia · ‎07-07-2023

Hi @zkirak,

This is Garcia at PageFly - Shopify Advanced Page Builder app.

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. I understand that building a beautiful website is not simple. From my CRO expertise, I’d love to give you my suggestions about your product page as hereby:

1. Increase price visibility

The price style of your product page is quite thin, not remarkable . Therefore, to attract customers' attention, make the price more prominent by using bold text or a larger font size. This will ensure that the price stands out and grabs customers' attention immediately.

2. Use product quantity updater

Instead of limited dropdown options, provide customers with the ability to easily adjust the quantity of products using convenient increment and decrement buttons. This intuitive feature enhances the user experience and allows customers to personalize their shopping experience effortlessly.

3. Ensure the Primary ‘Add to Cart’ Button’s Styling Is Unique and Prominent

To prompt and guide customers to click on the "Add to Cart" button, it needs to stand out more on the product page. Consider making it more attractive and engaging by adding a color change or animation effect when the mouse hovers over it. This will not only boost your conversion rate and sales but also create a visually appealing experience for customers.

I recommend you to use dark or colorful color for Add to Cart button:

4. Add images to visualize payment options

Based on my experience, visitors who come to your page for the first time often have many questions, especially regarding payment options. To make it clearer for them and easily navigate them to choose, I recommend adding images that visualize the "more payment options" section, like the example below:

5. Allow users to submit product reviews

Testimonials or ratings always play an important role in building trust with your customers. I bet that your customers will be more trusted when seeing this and no more hesitation to click buy one.

Here is the example:

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out. Best of luck with your online store!

Warm regards,

Garcia | PageFly team.

Please let me know if it works by giving it a Like or marking it as a solution!

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flareAI · ‎07-07-2023

Hello @zkirak,

Good day! Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.

2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
4. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
5. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
6. Add social media accounts on Twitter, TikTok, Pinterest and YouTube for the store to increase traffic.
7. Add a form in the Contact Us page for better customer interaction.
8. Make the Shop Now clickable in the Home page banner. Make it a button instead of the image.

9. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.

10. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.