How can I improve conversions on my new brand's site?

[VibeDevine]

I am a new brand just launching my shopify not too long ago. I have been testing out Instgram and Tiktok ads. Today I've had a total on 371 sessions since Jan 3rd but no sales. Can you possibly take a look at my site and tell me what can be improved to convert? 

Thanks a mill 

Ameera 

Vibedevine.co 

[flareAI · Accepted solution]

Hello @VibeDevine,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5 million in sales from Google Search.

If my suggestions helps you, please Like and Accept solution to let me know

I would like to give you some suggestions regarding your store here.

1. Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
3. Make the header menu look more professional. Add links to other pages like Home, About Us, Contact Us etc.
4. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
5. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

6. Add product reviews in corresponding product page itself as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
7. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
8. Add a FAQ page to provide information on frequent questions or concerns
9. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
10. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
11. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
12. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
13. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
14. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
15. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

16.  Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

17. There is too much vacant spaces in the header. Minimize the header height so it looks better.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[VibeDevine]

Yes please that would be great. Its www.vibedevine.co 🙏

[VibeDevine]

Mark! Yes, thank you so much for taking a look and pointing that out, I recently changed my Instagram name to vibedevine.co for more professionalism. Thank you for the feedback. I do currently have an email pop up. I will have to see how I can incorporate an sms landing page. 

[flareAI · Accepted solution]

Hello @VibeDevine,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5 million in sales from Google Search.

If my suggestions helps you, please Like and Accept solution to let me know

I would like to give you some suggestions regarding your store here.

1. Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
3. Make the header menu look more professional. Add links to other pages like Home, About Us, Contact Us etc.
4. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
5. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

6. Add product reviews in corresponding product page itself as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
7. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
8. Add a FAQ page to provide information on frequent questions or concerns
9. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
10. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
11. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
12. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
13. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
14. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
15. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

16.  Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

17. There is too much vacant spaces in the header. Minimize the header height so it looks better.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[VibeDevine]

Hey there Gina! Thanks so much for taking the time to respond. I will seriously have to consider your advice and see how I can incorporate it.

Thanks again

Ameera

[Mezla · Accepted solution]

Heya @VibeDevine 

We're another new brand opening too! I looked at your website and it seems very professional. The only thing that would bother me as a buyer is the price, we usually as new brands or small businesses go for a 30-40% profit margin on our products. Also, you may not be using the right marketing strategy in your TikTok ads. 

[VibeDevine]

Hey there Mezla, 

Thanks so much for taking a look I really appreciate it! As an artist it takes so much time to draw, edit and design the items along with wanting to provide quality that I try to price it fairly on both sides but I honestly think that you may be right. I'll have to think about how I can adjust this.

Also whats your website, I'd love to check it out.

Thanks

[Mezla]

Oh, that's great! I understand you'd wanna be paid fairly for such high-quality work.

Our website is www.mezlashop.com

[Rayshuggs]

Hello @VibeDevine I had a look at your store and I think you could boost your conversion rate with the following tips.

1) Get some customer testimonials on the homepage. This helps build the trust people who visit your store would have in your products and services.

2) There is only a link to the Instagram account of your business. You should add for more social media platforms on there to cater for a wider range of customers.

3) Informing customers on the activities carried out by others helps to boost the conversion rate greatly. When customers get to know when others add a product to their cart or some other similar act, they will be more likely to do likewise and even make purchases. You should download the Show Recent Orders App here https://apps.shopify.com/show-recent-orders to assist you with this.

[VibeDevine]

Oh wow! Thanks so much, I wasn't aware of this app, I will give it a try. I do have some reviews on my homepage, not sure if you could see them. 

[tashinga]

Hi,

I have noticed on your website you do not have any means to engage your clients directly.

I would like to recommend Humanize, a customer support app that offers 24/7 support from trained agents that will help manage your customers' questions and drive sales. Humanize makes it easy for your store visitors to ask questions and receive a fast response without you needing to monitor your inbox.

We are a new app, just recently listed in the Shopify App Store, and are offering a discount to our first few users. If you’re interested in learning more about the app and our Early Adopters Program, you can check out our [App Listing](add link) or contact us directly at [email protected] for a demo.