Solved

How can I improve FitzWillow.com and increase profits?

MayteCoke
Excursionist
28 0 8

Hi!

  Could someone please give me:

1. feedback of my shop (FitzWillow.com)

2. What do I need to do to make profits?

3. How much I need to spend to make profits?

Many thanks!

Accepted Solutions (2)

PageFly-Kate
Shopify Partner
1134 333 332

This is an accepted solution.

Hi @MayteCoke,

This is Kate from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed, especially knowing you're just starting out. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and make a profit:

1. Have the About Us section on the header

This section helps customers have an overview of the store and also one way to impress customers. It often includes some main parts such as 

  • Company story, established story
  • Company mission statement
  • Introduction about the main product 

PageFlyKate_0-1707965321961.png

PageFlyKate_1-1707965323579.png

You can include this part quite a great story that helps customers know more about your campaign and target pet lover customers.

PageFlyKate_2-1707965323700.png

 

2. Have a product list on your home page

Besides the collection section, the product list should allow customers to quickly grasp specific products your store offers, accompanied by short descriptions. Ensure your homepage clearly communicates what your store offers:

  • Use high-quality images and clear, concise text 
  • Use the product list section, consider titling the product list as "Best Seller Products" "XYZ Collection" showcasing products from the XYZ collection, or "Hot Sale Products." This approach will also enhance the section's attractiveness to viewers.

Example: You can add your love collection like this

PageFlyKate_3-1707965322453.png

3. Add a hover effect for your product image

The hover effect can be known that you will have 2 images for 1 product. When the viewer moves on to the product image it automatically changes to the other image. With clothes products, you should make a hover effect following this note:

  • First image: you should use the original product image with a clean background. (Example white background). Remember that all images of your products on one page should have the same background template and size. It helps to improve your page display.
  • Second image: you should use the image of the model using that clothes product. That helps customers easier to imagine and have an overview look about your product.

PageFlyKate_4-1707965323076.png

4. Add a Testimonials section to your homepage to gain more trustworthiness

Testimonials are an essential component of any successful Shopify store. It provides social proof, builds credibility, and influences potential customers' purchasing decisions.

PageFlyKate_5-1707965322217.png

5. Cart Abandonment Strategy

Implement a cart abandonment email strategy to re-engage customers who leave without purchasing.

Consider exit-intent pop-ups offering a discount or free shipping to encourage users to complete the purchase.

PageFlyKate_6-1707965322564.png

PageFlyKate_7-1707965322210.png

I hope you find these suggestions helpful in optimizing your website's conversion rate and improving your profit. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

View solution in original post

MooseDesk
Shopify Partner
164 24 58

This is an accepted solution.

Hi @MayteCoke  ,

 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

 

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

 

 1. Home Page

 

  • Hero section:

I love the idea of presenting your dynamic hero image in a slideshow. However, an optimal hero image should clearly convey what you offer, why customers trust you, and what actions they should take next. I believe it would be better to focus on representing your brand story to inspire customer trust here. Take a look at this example: 

 

MooseDesk_0-1707995206089.png

 

  • Having About Us Section on Header

The "About Us" section allows you to connect with your audience more personally by sharing the story behind your brand. I suggest you might consider including some components such as Brand Story, Mission and Values, Sustainability Practices,...

You might find this helpful example:

 

MooseDesk_1-1707995206504.png

 

  • Having Product List

I noticed that your current homepage only features collections but lacks a product listing section. I recommend you place a product listing section alongside the collections to make it convenient for customers to browse and explore what they need. This can lead to higher click-through rates and engagement with your products. Take a look at this example for reference:

 

MooseDesk_2-1707995206263.png

 

  •  Having Testimonial

Adding testimonials to your home page is a good way to create a positive impression of your brand and help build credibility and trust. Look at this example below:

 

MooseDesk_3-1707995206056.png

 

  • Having CTA Button in your collection

I recommend you should place a CTA button in each collection to make it easier for customers to navigate to your product listing page and effectively capture their attention.

 

MooseDesk_4-1707995206491.png

 

2. Product Page

 

  • Adđ Cart Icon:  I see your add-to-cart button does not include the cart icon. I recommend you should create a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

 

MooseDesk_5-1707995205823.png

 

3. Support

 

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

 

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

 

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

 

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

 

---

 

So that's my review on your store.

 

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

 

Thank you and hope you get a lovely day ahead!

Was your question answered? Giving MooseDesk's reply a Like or marking it as an Accepted Solution!


MooseDesk - #All-in-one Customer Support and Helpdesk Solution for Shopify Merchants

Install now. Be our early bird and get all features free forever.

View solution in original post

Replies 6 (6)

PageFly-Kate
Shopify Partner
1134 333 332

This is an accepted solution.

Hi @MayteCoke,

This is Kate from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed, especially knowing you're just starting out. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and make a profit:

1. Have the About Us section on the header

This section helps customers have an overview of the store and also one way to impress customers. It often includes some main parts such as 

  • Company story, established story
  • Company mission statement
  • Introduction about the main product 

PageFlyKate_0-1707965321961.png

PageFlyKate_1-1707965323579.png

You can include this part quite a great story that helps customers know more about your campaign and target pet lover customers.

PageFlyKate_2-1707965323700.png

 

2. Have a product list on your home page

Besides the collection section, the product list should allow customers to quickly grasp specific products your store offers, accompanied by short descriptions. Ensure your homepage clearly communicates what your store offers:

  • Use high-quality images and clear, concise text 
  • Use the product list section, consider titling the product list as "Best Seller Products" "XYZ Collection" showcasing products from the XYZ collection, or "Hot Sale Products." This approach will also enhance the section's attractiveness to viewers.

Example: You can add your love collection like this

PageFlyKate_3-1707965322453.png

3. Add a hover effect for your product image

The hover effect can be known that you will have 2 images for 1 product. When the viewer moves on to the product image it automatically changes to the other image. With clothes products, you should make a hover effect following this note:

  • First image: you should use the original product image with a clean background. (Example white background). Remember that all images of your products on one page should have the same background template and size. It helps to improve your page display.
  • Second image: you should use the image of the model using that clothes product. That helps customers easier to imagine and have an overview look about your product.

PageFlyKate_4-1707965323076.png

4. Add a Testimonials section to your homepage to gain more trustworthiness

Testimonials are an essential component of any successful Shopify store. It provides social proof, builds credibility, and influences potential customers' purchasing decisions.

PageFlyKate_5-1707965322217.png

5. Cart Abandonment Strategy

Implement a cart abandonment email strategy to re-engage customers who leave without purchasing.

Consider exit-intent pop-ups offering a discount or free shipping to encourage users to complete the purchase.

PageFlyKate_6-1707965322564.png

PageFlyKate_7-1707965322210.png

I hope you find these suggestions helpful in optimizing your website's conversion rate and improving your profit. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

MayteCoke
Excursionist
28 0 8

Hi Kate!

Thank you so much for taking the time to review my store, I really appreciate it. Your help is invaluable to me. I will make sure to follow the advice that each of you is giving me. Thanks a million!!

PageFly-Kate
Shopify Partner
1134 333 332

Hi @MayteCoke,

I am so happy that my suggestions are helpful for you. 

Wishing you continued success!!

Kate

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

MooseDesk
Shopify Partner
164 24 58

This is an accepted solution.

Hi @MayteCoke  ,

 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

 

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

 

 1. Home Page

 

  • Hero section:

I love the idea of presenting your dynamic hero image in a slideshow. However, an optimal hero image should clearly convey what you offer, why customers trust you, and what actions they should take next. I believe it would be better to focus on representing your brand story to inspire customer trust here. Take a look at this example: 

 

MooseDesk_0-1707995206089.png

 

  • Having About Us Section on Header

The "About Us" section allows you to connect with your audience more personally by sharing the story behind your brand. I suggest you might consider including some components such as Brand Story, Mission and Values, Sustainability Practices,...

You might find this helpful example:

 

MooseDesk_1-1707995206504.png

 

  • Having Product List

I noticed that your current homepage only features collections but lacks a product listing section. I recommend you place a product listing section alongside the collections to make it convenient for customers to browse and explore what they need. This can lead to higher click-through rates and engagement with your products. Take a look at this example for reference:

 

MooseDesk_2-1707995206263.png

 

  •  Having Testimonial

Adding testimonials to your home page is a good way to create a positive impression of your brand and help build credibility and trust. Look at this example below:

 

MooseDesk_3-1707995206056.png

 

  • Having CTA Button in your collection

I recommend you should place a CTA button in each collection to make it easier for customers to navigate to your product listing page and effectively capture their attention.

 

MooseDesk_4-1707995206491.png

 

2. Product Page

 

  • Adđ Cart Icon:  I see your add-to-cart button does not include the cart icon. I recommend you should create a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

 

MooseDesk_5-1707995205823.png

 

3. Support

 

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

 

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

 

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

 

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

 

---

 

So that's my review on your store.

 

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

 

Thank you and hope you get a lovely day ahead!

Was your question answered? Giving MooseDesk's reply a Like or marking it as an Accepted Solution!


MooseDesk - #All-in-one Customer Support and Helpdesk Solution for Shopify Merchants

Install now. Be our early bird and get all features free forever.

MayteCoke
Excursionist
28 0 8

Hi there

MayteCoke
Excursionist
28 0 8

Hi there Moosedesk!

Thank you so much for taking the time to review my store and thanks a million for your advice, which I will make sure to follow . I really appreciate it,

All the best,

Mayte Coke