How can I improve my action figure website?

[Nerd_Urbanity]

Hello,

l launched my action figure dedicated website (NerdUrbanity.Com) a couple of years ago. I’ve reached out to individuals in the toy reviewing community and most have refused to work with me due to over-sites they believe I’ve made on my site. Unfortunately, I am unaware, as to what errors I need to correct. I’m looking to gain the trust in the community I service and if I may, ask for assistance in discerning what my site is lacking.

Thank you 

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1.Wishlist missing.

2. Social media Icon missing

                                                                                                                      You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. But corrections can make it more appealing to the customer.

1.Add featured products on the home page.

2.Featured Products / all Title should be Optimized and Seo Friendly.

3.Avoid extra-large spacing on the home page.

4.Add a featured collection on your homepage in proper alignment as it creates visual disturbance.

 5.Add a Lead magnet section on Home Page 

 6.Add customer reviews on the home page to gain the trust of the customer.

 7.Footers need to be more detailed and properly aligned.

Collection and Product Page:
- Product image is extra-large. Reduce it as it increases the unnecessary scroll time.

- Add Sticky add to Cart and Buy now Button for quick checkout.
- Add Trust Badges below add to cart or Buy now Button.
- Add Mouseover on 2nd image Features  

SPEED Optimization:

Your site might be in need of Optimization too. As per Google Insights, your site score is 33 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[Nerd_Urbanity]

Thank you so much for your assistance. This information was very helpful.
Unfortunately, I am a bit lost on how to correct some of those concerns and
may need some expert assistance to do so. While, I have learned a great
deal, I have to admit my lack of experience and where I need
assistance.Your advice was extremely insightful and I’m very grateful. My
next step is to make the necessary changes and where I am able and search
for the necessary assistance to aid in both the correction and my
understanding.

Thank You Kindly
Ric
Nerd Urbanity LLC
(+1) 801-927-7559

[INA_MSWEB]

Hello,

Thank you for your response.

We are glad that our suggestion is helpful to you.

If you need any assistance in store setup or redesign do let me know.

Do let me know in case of any concerns.

Regards,

San

[PageFly-Garcia]

Hi @Nerd_Urbanity 

This is Garcia from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed with your website. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and sales.

Homepage

1. Modify your navigation bar

- Reduce size and change the position of your logo to make the navigation bar smaller

- Using sticky header:  means that the navigation, logo, and icons will follow the user while they scroll down the page. This is really useful if you want to ensure that your customers will have easy access to your navigation at all times

- Include some important navigation section: 

+) Homepage: customer can back to your homepage faster. 

+) About Us: This section helps customers have an overview of the store and also one way to impress customers. It often includes some main parts such as 

• Company story, established story
• Company mission statement
• Introduction about the main product 

2. Add the hero banner section 

The hero banner is often the first thing visitors see when they land on your website, so it's essential to make a great first impression. Your hero banner can be an image or video relevant to your product with high resolution and include a Header, Subheader, and CTA button. 

3. Modify product image in the same collection 

- You should keep the same image size for products in one collection for better display.

Example: Some products display square frames, some rectangular frames 

- Use the image that can show all the products, currently some product images be cut, not full

- Choose the same background for 1st image when you use the hover effect for the product image. Example: set all with a white background.

Product Page

Recheck product description

Some products don’t have a height description, size which is important detail you should add in your product description, some product such as:

+) Transformers Studio Series SS-122 - Optimus Prime

+) S.H. Figuarts Dragon Ball GT | Super Saiyan 4 Vegeta

Other

1. Promotion and discount

I have checked that you have the weekly deals but the position make customer hard to find it. 

Currently the position at the end of your page and inside the menu tab.

=> You should display it on your homepage in the hero banner section that I mentioned above or make a promotion banner section in your homepage with CTA button redirect to the weekly deals page.

2. Cart Abandonment Popup

Develop a strategy to address cart abandonment by re-engaging customers who depart without completing a purchase. Consider using exit-intent pop-ups that provide incentives such as discounts or complimentary shipping to motivate users to finalize their transactions.

I hope you find these suggestions helpful in optimizing your website's conversion rate. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Garcia | PageFly Team

[Nerd_Urbanity]

Unfortunately some of those fixes I’m not able to alter such as the sizes,
as I’m confined to the parameters of the store web designs. And if I lower
the pixels for my images it may turn away customers as they need to see the
images clearly. A great deal of the fixes you mentioned are outside of my
capabilities.

Ric
Nerd Urbanity LLC
(+1) 801-927-7559